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EW SPOTLIGHT FEATURE
3 Key learnings to improve your

school’s admission process and

convert faster

he ne w age te aching m e thod ologie s , it easily accessible: This is the first point of
upd ating curriculum to be in s y nc e x pe rie nce f or the pros pe ctiv e pare nts w he re
Tw ith the changing tim e s and curating the y s how inte re s t in y our s chool and s ign
e v e nts that can e ngage and s tim ulate up f or the ad m is s ion proce s s . O ne thing that
s tud e nts are the back bone of e v e ry s chool. ge ne rally ruins the e x pe rie nce at this point
But e q ually im portant and of s trate gic itself is the complexity of the process of filling
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im portance is the ad m is s ion proce s s . he in the e nq uiry / ad m is s ion f orm . Mak e s ure y ou Priya Pandit
more simplified it is, the easier it is for the ge t this right. I t s hould be as has s le - f re e as School Succ s s Manage r at SchoolPa d
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pare nts , trans lating into q uick e r ad m is s ions . it can be . Mak e y our f orm m ore acce s s ible
T he ad m is s ion e nq uiry proce s s f or a s chool is by m ak ing it av ailable online , in s chool or D o liv e e v e nts around re le v ant topics lik e
one of the e s s e ntial proce s s e s that f ue ls the e v e n acce ptable through the pos t s o that the parenting, hygiene, fitness, career gro th etc.
e ntire s y s te m . E v e ry s chool s triv e s to q uick ly pare nts can apply f rom any w he re and at any A nd the lis t k e e ps going. he id e a he re
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ge t its q uota of ad m is s ions to k e e p grow ing tim e . Sim plif y y our f orm by bre ak ing it into is to us e all the re le v ant channe ls lik e s ocial
and im prov ing its e d ucational initiativ e s and s tage s . Ge t the e s s e ntial inf orm ation in the m e d ia, W hats A pp, SMS, e tc. , to e ns ure
outcom e s by inv e s ting m ore e v e ry y e ar . first stage, and then at different points in the that this j ourne y turns out into a s tory w he re
I n the las t d e cad e of w ork ing w ith s chools ad m is s ion proce s s j ourne y , ge t the re s t of the the pare nts can v is ualiz e the ir child as an
and he lping the m m anage the ir ad m is s ion d ata. I n a nuts he ll, m ak e the application f orm inte gral part of it w hich he lps the m arriv e at a
e nq uirie s and ad m is s ions , apart f rom othe r a no braine r and e as ily acce s s ible . d e cis ion. Mak e s ure y ou hav e a prof e s s ional
proce s s e s , w e hav e he lpe d the m e v olv e the ir Keep your admission enquiries plan to s hare the s e conte nt pie ce s . D on’ t
ad m is s ion proce s s e s and hav e m ad e the engaged O nce the pare nt s ubm its the ood your parents hats pp or ith so
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e ntire proce s s m ore e f f e ctiv e and m e aningf ul. application f orm and e nte rs the j ourne y f rom m uch conte nt that ins te ad of build ing on the
C ons olid ating and s um m ariz ing our e nq uiry to ad m is s ion, this is y our be s t chance e x pe rie nce , y ou ruin it com ple te ly . C hoos e the
le arnings f rom the las t d e cad e of w ork ing to giv e him an e x pe rie nce that he lps y ou s haring inte rv al and d ay s cons cious ly .
ith schools, e figured out that ith the conv e rt. But be aw are that this is als o one of Follow up and leave no communication
incre as ing num be r of ne w s chools com ing the m ak e or bre ak s tage s of y our j ourne y . I t is gaps C om m unication is the k e y d uring this
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up e v e ry y e ar le ad ing to inte ns e com pe tition, e x tre m e ly crucial f or y ou to giv e out the m os t j ourne y of conv e rting an ad m is s ion e nq uiry
one d if f e re ntiator that w ork s lik e m agic is re le v ant conte nt f or the pare nt at this s tage into the actual ad m is s ion. Mak e s ure y ou
the parents experience, right from their first and s hare it in a w ay that he lps the pare nt hav e y our pe ople and policie s in place s o that
inte raction w ith the s chool w hich is us ually v is ualiz e the child ’ s grow th j ourne y w ith y our y our f ollow - ups around the e nq uirie s k e e p
the e nq uiry the y m ak e f or the ad m is s ion. he s chool. D o it e ngagingly s o that the pare nts happe ning in a ge nuine and balance d w ay and
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e x pe rie nce the y ge t, not only af te r the child s tay inv olv e d and cons um e this conte nt to the re is no pie ce of inf orm ation that pare nts
ge ts ad m itte d to the s chool but e v e n be f ore m ak e a cons cious d e cis ion f or the ir child . He re m is s out on. t e ach s tage of y our proce s s ,
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that, can he lp pos ition the s chool f av ourably are a f e w id e as that y ou can apply d uring this m ak e s ure y ou k e e p the pare nts inf orm e d and
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in the pare nts ’ m ind s . his e x pe rie nce can s tage : follo up a second time to confirm hether
positively in uence them and ma es them Share s hort v id e os of s tud e nts s how cas ing the y hav e re ce iv e d the re le v ant inf orm ation.
be lie v e in the s chool, w hich f urthe r he lps the ir cre ativ e s k ills . he s e could be d ance A s m all com m unication gap m ight le ad to a
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the m e v aluate and d e cid e on the id e al pe rf orm ance s , m us ic pe rf orm ance s , s om e pros pe ctiv e pare nt los ing out on the ad m is s ion
s chool f or the ir child . He nce it is a no- braine r artw ork e tc. he s e s hould be the m os t f or the ir child and s om e one e ls e ge tting it,
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that s chools ne e d to build an e x ce ptional e x ce ptional aw ard - w inning and touching w hich m ight e nd up in chaos late r on.
e x pe rie nce f or pare nts f rom the d ay the y pe rf orm ance s that m ak e pare nts v is ualiz e T his y e ar’ s ad m is s ion s e as on brings in a
e nq uire about the s chool, w he the r online or the ir child re n le arning and pe rf orm ing the lot of hope and optim is m . he hope is that the
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of ine and eep building on it organically. s am e w ay . pand e m ic ill ad e out and that the chools w ill
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T o he lp y ou build this k ind of e x pe rie nce , Share pare nt te s tim onial v id e os or s tart w ork ing lik e us ual and w ill be e v e n m ore
w e thought of w riting this article and putting graphics . e s tim onials he lp build trus t. liv e ly f rom the com ing acad e m ic y e ar W ith all
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toge the r the top 3 com pone nts of the Share graphics and v id e os around y our that hope and optim is m , le t’ s e ns ure that w e
ad m is s ion proce s s , w hich hav e he lpe d te aching m e thod ologie s . F ocus on the le av e no s tone unturne d in giv ing a m agical
schools significantly boost their conversions d if f e re ntiators he re and how y our s chool e x pe rie nce to pare nts by im ple m e nting
and build be tte r brand pe rce ption. W ork ing s tand s out f rom othe rs . processes to ma e our schools more efficient
on the s e com pone nts w ill he lp im prov e y our Show cas e s om e achie v e m e nts in the f orm and m ore organiz e d .
s chool’ s ad m is s ion proce s s , m ak e it m ore of graphics or s lid e s how s . he s e could be A re y ou look ing out f or a s of tw are to d igitiz e
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e f f e ctiv e and cre ate an e x ce ptional e x pe rie nce the top re s ults or s om e s tate - le v e l aw ard s . and autom ate y our s chool’ s proce s s e s and
f or pare nts e v e n be f ore the y ge t the ir child A ny thing that y ou cons id e r as a proud m om e nt build be tte r m anage m e nt and com m unication
ad m itte d to y our s chool. f or the s chool can be s hare d w ith pros pe ctiv e s y s te m s in y our s chool? C he ck out and ge t in
Simplify your admission form and make pare nts . touch w ith our e x pe rts to he lp y ou out.
EDUCATIONWORLD NOVEMBER 2021