Page 48 - EducationWorld November 2020

Cover Story EW CO-ED DAY SCHOOLS RANKINGS 2020-21

stances of institutions that have risen less vulnerable to harassment by gov- stakeholders to note that although a
high in the esteem of this year’s in- ernment regulatory agencies, and as- school may be modestly ranked na-
formed sample respondents are nu- sorted fringe groups and meddlesome tionally it will inevitably be highly
merous. parents and individuals. ranked in its host city. For instance,
This phenomenon underlines the A last word. It’s important for Elpro International ranked #21
social obligation of self-respecting schools modestly ranked in this nationally is the #1 co-ed day school
schools to raise their public profiles lengthy league table to bear in mind in the highly industrialised city of
through advertising, public relations that there are 1.5 million primary/ Pune (pop.6.6 million) and #7 in
and brand-building initiatives. Al- secondary schools in India. There- Maharashtra (pop.115 million). Simi-
though in the self-abnegating socialist fore, being listed in the EWISR 2020- larly, the City Montessori School,
lexicon, advertising and brand build- 21 league table is per se a certificate Lucknow ranked #28 in India is #1
ing is a cardinal sin, this unwarranted of distinction. Secondly, institution- in Lucknow (pop.3.6 million million)
piety is obsolete. It is submitted that al managements, especially of day and Uttar Pradesh (pop.215 million).
in the emerging liberalised economy, schools should note that national Such examples of high, more rel-
it is incumbent upon the manage- rankings are not nearly as important evant civic rankings abound in the
ments of schools — and higher edu- as city/town rank followed by state EWISR 2020-21 co-ed day schools
cation institutions — to build strong and national rankings in that order. league table. Therefore institutional
brands through advertising, public For day schools national league tables managements, parents and students
relations and outreach campaigns. with detailed parameter scores at best are cautioned to carefully study the
Education institutions with brand serve as benchmarks for upgrading painstakingly compiled and globally
equity not only attract best students and improvement. unprecedented league tables featured
and faculty, but also alumni bequests Moreover, it’s also important for in this issue to avoid rushing to rash
and endowments. Moreover they are school managements, parents and all conclusions.

EWISR 2020-21 SURVEY COVERS SCHOOLS IN 311 CITIES/TOWNS

Metros

Tier ll, lll & lV cities

48 EDUCATIONWORLD NOVEMBER 2020