Page 3 - The European Business Review

The European
Business Review
empowering communication globally
JANUARY – FEBRUARY 2018

Turning Societal Challenges into Business through Value Sharing, p7

Transformation Economy Supply Chain
7 Turning Societal Challenges into Business through Value Sharing 44 Is your Supply Chain Sustainable? Probably Not
Simona Rocchi, Bahaa Eddine Sarroukh, Karthik Cory Searcy
Subbaraman, Luc de Clerck and Reon Brand
49 Supply Chain Digitalisation Management Challenge
Strategy Richard Markoff and Ralf seifert
17 To Find Value In the Digital Age, Find It for Others First
Omar Abbosh, Vedrana Savic and Michael Moore 52 The Competitive Advantages of the Digital Economy Require a
Digital Mentality
Sustainable Business Michael Gravier, Christopher Roethlein, and John Visich
21 Tolerating Failure: A Key to Creating Sustainable Business
CB Bhattacharya, Ernesto Ciorra and Joanna Radeke Marketing
57 Hunter or Hunted? How Digital Media and GDPR Increases
Technology Importance of Inbound B2B Sales
25 5G is Coming… But What is it? Laurence Minsky and Keith A. Quesenberry
William Webb
61 Digital Advertising’s Wild West:
29 How Will 5G Internet Change the World? Deciding Which Media Channel is More Effective is the Key
Andrew Chokhoyan Tahir Nisar
34 The Case for 5G: Towards an Internet of Skills and a World of Negotioation
Synchronised Reality 65 How to Negotiate Effectively in Different Cultures
Maria Lema and Mischa Dohler Guido Stein and Kandarp Mehtaw

Machine Intelligence Business Model
39 Machine Intelligence Will Shake Up Banking, But the Disruptors 69 The Right Business Model at the Right Time
Won’t Be Fintech Startups Adam Bock and Gerard George
Urs Rohner and Howard Yu
Leadership
75 Releasing the Potential of All
Mark Anderson

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Editor in Chief: The European Business Review Publishing Oscar Daniel READERS PLEASE NOTE: The views expressed in articles are the authors' and not necessarily those of The European
Business Review. Authors may have consulting or other business relationships with the companies they discuss. The European Business Review: 3 - 7 Sunnyhill Road, London SW16 2UG,
Tel +44 (0)20 3598 5088, Fax +44 (0)20 7000 1252, info@europeanbusinessreview.com, www.europeanbusinessreview.com No part of this publication may be reproduced or transmitted
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