Page 4 - The European Business Review

IWC PORTUGIESER.

THE LEGEND AMONG ICONS.

Portugieser Perpetual Calendar. Ref. 5034: itself is visible through a transparent sapphire glass back
Real icons have a special story to tell. And what was true of cover that provides an unimpeded view of the IWC-manufac-
the great Portuguese seafarers also applies to IWC’s own tured 52000 calibre’s impressive precision. The watch’s
Portugieser. After all, the history of its genesis bears the complexity is eloquently expressed by the perpetual calen-
stamp of courageous innovation and watchmaking expertise dar, whose functions can all be adjusted simply by turning
at its best. Over seventy-five years ago, two Portuguese busi- the crown. And just as observing the star-studded heavens
nessmen approached IWC requesting a wristwatch with the can guide a ship safely to harbour, a glance at the perpetual
precision of a marine chronometer. In response, IWC’s watch- calendar and the moon phase display navigate the wearer
makers took the unprecedented step of housing a hunter safely through the complexities of time. This, in a nutshell, is
Watch the video pocket watch movement in a wristwatch case. In so doing, how more than 75 years of watchmaking history became an
about the
Portugieser Collection they founded a watch family whose timeless elegance, icon of haute horlogerie. And how, thanks to its unique blend
sophisticated technology and unmatched complexity have of perfection and timeless elegance, it has become a legend
been a source of wonderment ever since. The movement in its own time. IWC. ENGINEERED FOR MEN.