Page 43 - Radio_Ink

Jeff Garrison with Jason Aldean Chris Stapleton and Tim Richards

JEFF GARRISON TIM RICHARDS
KCYY/San Antonio KMLE-FM/Phoenix
Format Leader
Phoenix
Cox Media Group
tim.richards@entercom.com
Years in Radio: 34 Year in Radio: 25

Cox Media Group Market Manager Ben Reed tells Radio Ink Jeff Tim Richards says his biggest station accomplishment over the past year is
Garrison’s storied career speaks for itself. “Aside from all of the accom- KMLE’s continued community service. “This year we raised over $319,000
plishments in developing relatable and successful radio products, Jeff is for St. Jude, breaking last year’s record,” he says. “Beyond our community
also a mentor and valued associate to many in the country music family. service, I’m proud of our staple events like Country Thunder, 8 Man Jam,
Jeff is creative, and when you hear what comes out of the speakers of a and Not So Silent Night. We’ve had the chance to create amazing experi-
Jeff Garrison station, you know there is a real talent behind the scenes ences for our listeners and clients and deepen our relationship with the
making that happen.” artists, labels, and managers that make this format so special.”
Garrison’s philosophy on managing his team: “Individual station About being successful over the years, he says, “Any success I have
teams are smaller today than some years ago; staffs now often voice- can be attributed to the teams that I have had the honor of working with
track multiple stations even within a market. So with smaller teams, we through the years. I’ve always tried to hire amazing people, and I am for-
have adopted more one-on-one work to help the culture of the station’s tunate to have worked with some truly remarkable talent.”
team. Culture is key to any winning team. Each person being their best His philosophy on managing people: “Set clear expectations, and make
self (myself included) is the most important contribution to creating that sure everyone on the team understands what they are and why. Then
culture.” coach often, with feedback and examples of how the team is adhering to
those expectations. Accountability is key.”

J a n u a r y 2 9, 2 018 R A DIOI N K • C OM CRS11