Page 45 - Radio_Ink

Kelsea Ballerini with Grover Collins
Jason Aldean and Mike Moore
GROVER COLLINS
MIKE MOORE WUBE/Cincinnati
Hubbard
KWJJ/Portland, OR Years in Radio: 33
grover@b105.com
Entercom Country
Format Captain
mike.moore@entercom.com It’s been another great year for WUBE. Aside from consistent ratings,
Years in Radio: 30 the station won the ACM for Large Market Station of the Year, and after-
noon team Amanda Valentine & Jesse Tack took honors as CMA Large
It was a good year for KWJJ, and a thrill for Mike Moore to see the sta- Market Personality of the Year. We asked Grover Collins for his secret to
tion’s morning show, Mike & Amy, win the award for CMA Major Market success.
Personality of the Year. Moore tells Radio Ink, “We have been through a He says, “I’ve had great support from the beginning of my love of
lot together, and I was so happy to see them recognized. Over my 14-plus radio, from my parents to mentors along the way, like Randy Davis, who
years in Portland, they have done so much for the station, our commu- gave me my first job in radio at age 15 at WLAQ/Rome, Georgia, to Justin
nity, and our advertisers.” Case, who was very influential and really trusted me, again, at a very
Moore says his two decades of Country programming success are a young age, to my current OM, Patti Marshall, who was my biggest cheer-
result of strong networking and a healthy appetite for learning. “Back leader in helping me take over the B-105 programming reins in 2009
when you used to pay for long-distance phone calls, I had huge phone after I had been her APD over at our Pop station [WKRQ] for eight years.”
bills because I spent a lot of time keeping in touch with radio folks from Collins’ philosophy on managing is to have a level of trust with the
across the country,” he says. “I’ve been fortunate to have some wonder- talent. “I not only want but need them to believe that I would never lead
ful mentors over the years, so I try to make myself available to young them in the wrong direction if an idea is proposed to them that might be
people in our business as often as possible.” out of their ‘comfort zone.’ Even if that one idea might not be as success-
He’s also big on one-on-one meetings. “We rarely have full staff meet- ful as you might have hoped, you still move the needle and usually get
ings, but I meet with each full-time staff member at least weekly,” Moore your talent to a place where they are more confident in the future. I also
says. “We set goals, discuss programs, go over station business, and like them to be loose — I have always felt you get the most out of talent
whenever possible try to do things outside the radio station (go to a show, on the air when they know you have their backs but are also not wound
grab a beer, have lunch, etc.). I think it’s important to get to know your tight as a snare drum.”
staff personally, so you can tap into what motivates them, what’s impor-
tant to them, and what you can do to help.”

J a n u a r y 2 9, 2 018 R A DIOI N K • C OM CRS13