Page 51 - Radio_Ink

FLETCHER BROWN
WXFL-FM/Florence, AL
Big River Broadcasting
fletch@kix96country.com
Years in Radio: 20

Big River GM Nick Martin tells Radio Ink that even though
WXFLisinasmallmarket,hewouldputthejobFletchBrown
does up against any size market. “His leadership, drive, and
vision have helped us grow the station by dominating the
ratings and creating top-of-mind awareness for the Kix 96
brand in our coverage and online sincehetookover in2006.
But more importantly, he leads and inspires by example!
Fletch encourages each and every member of his team to
align themselves with one or more community service groups.
Under his leadership, Kix 96 led numerous fundraising efforts
in the Tennessee Valley during 2017. In addition to the cash
raised for community causes, Kix 96 donated over $150,000
in additional on-air support and man-hours for public service.”
Brown says the key to becoming a successful Country pro-
grammer in2018 istorealize the audience has many ways to
connect with theirfavorite artists. “Give your listeners a rea-
sontoseethatyouunderstandthemandtheirhabits, and you
share in those,” he says. “Radio is about bonding with people.
They give us their trust when they feel a shared connection
tous.They spendalotoftime online on different platforms.
Show them you know this, and give them a reason to connect
with you in those ways. Build your own station apps. Get on
the Amazon Echo or Google Home platforms. Show them you
are as much a part of the digital age as they are.”
If Fletch could changeonething about radio? “We need
to foster more new talent! We need to bring creatives back
into radio! We need to make being on air appealing to people,
Si Robertson of Duck Dynasty and Fletch Brown and not just the young.Thereareplentyoftalentedpeople
out there with a voice. They just need someone to guide
them, develop them, and give them the chance. People bond
with people through mediums like ours. That is the source of
radio’s greatness! Always has been.”

CONGRATULATIONS FLETCH

ON BEING NAMED ONE OF

RADIO INK’S TOP COUNTRY

PROGRAM DIRECTORS OF 2018

FletchBrown,WXFL/WLVS
Florence/MuscleShoals,AL

J a n u a r y 2 9, 2 018 R A DIOI N K • C OM CRS19