Page 54 - Radio_Ink

MoJoe Roberts with Chris Janson
Mark McKay and Justin Lynch
MOJOE ROBERTS
KUPL-FM/Portland, OR
MARK McKAY Alpha Media Country Format Captain
WGH-FM/Hampton Roads, VA Years in Radio: 22
mojoe@987thebull.com
Max Media
mark@maxmediava.com
Years in Radio: 25 Another strong year was racked up by KUPL in Portland. The station
was nominated for CMA Major Market Station of the Year, and it raised
GM Dave Paulus says of his PD, “Mark is well respected by all the labels over $200,000 for St. Jude. Much of the credit for that goes to MoJoe
and artists in Nashville, but most importantly, he is a huge and important Roberts. Roberts tells Radio Ink his ability to try new things, take cal-
influence around our building.” culated risks, and embrace technology are three qualities that set him
McKay says his philosophy on managing people is to be a “players’ apart from other PDs. “I’ve always worked hard, asked a lot of ques-
coach.” He goes on, “As a result, a portion of my day is spent in the same tions to people much smarter than me, and soaked up that knowledge
manner as the rest of our team, which makes me more empathetic to like a sponge. That’s what got me to Portland. I’m blessed to work with
their needs. Unless it’s required of me, I prefer not to act like a ‘boss,’ but a remarkably talented team here at Alpha Portland. They are the real
as one of the team, which has worked well for me.” MVPs for success.”
If McKay could change one thing about the radio industry, it would be Roberts says his management philosophy is to clearly communicate
more local ownership and local control of programming decisions. “I’m expectations and hold people accountable. “Communication is para-
not knocking the larger chains, mind you, but I know that the amount of mount!” he says. “I also encourage my talent to understand the audi-
autonomy I’ve got has made me better, and more accountable.” ence, take calculated risks, and never be afraid to fail.”

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