Page 27 - Export and Trade

Export Management

Security often feature as an export management essential, but is
Increased terrorist activity and trans-national crime has an important part of the exporter’s toolkit.
resulted in greater concern over security in international Research into the business practices in your export
trade. The US Government has imposed requirements on markets and the cultural values that underpin them will
trade entering the US and other countries are expected to pay dividends in your export endeavours. Too often we
follow suit. Food products, in particular, are now subject think trading with ‘similar’ cultures means that we do
to careful screening on a “chain of custody” basis to not have to attend to cultural matters. We assume that
ensure there is no tampering or contamination of product the business environment is the same, and fail to spot
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destination. Exporters should familiarise themselves with disappointing business outcomes.
the regulations in their target markets. Conversely, we can be discouraged from engaging
The New Zealand Government requires information about in trade with countries whose business practices are
all goods being exported, both for security screening and for markedly different to ours, leading to lost opportunities.
statistical purposes. Exporters are legally obliged to lodge Often all that is required is an understanding of why these
an export entry with the New Zealand Customs Service. differences exist so that we can appreciate why they have
value. Attention to such detail can prove invaluable in
Cultural awareness building successful cross-cultural business relationships.
Cultural awareness not only matters for successful Nothing beats personal visits to your chosen markets and
H[SRUWLQJ EXW KDV VLJQL¿FDQW EXVLQHVV YDOXH ,W GRHV QRW getting to know your customers.

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NZ Export & Trade Handbook 2018 25