Page 30 - Export and Trade

Export Management

winning, which is best achieved by more sleep than usual.
Do not believe those idiots who say you should ‘stay awake so as
to adapt quicker to your destination’. This is rubbish as your body has
its own internal body clock which is thrown out far more by lack of
sleep than by too much sleep or simply resting in a darkened room.
Also, ginger in the form of, for example, ginger beer or ginger
biscuits, helps alleviate nausea and travel sickness.
How physically and mentally ready are you to face the
challenges of competition? Where are your weaknesses and what
can you do about them?
6. Using native speakers.
How often do you get junk mail from an overseas company which
is so poorly written it goes straight into the bin? Why do you
expect anything different when you try to export, if you are not
XVLQJ QDWLYH VSHDNHUV ZKR DUH ÀXHQW QRW RQO\ LQ WKH VSRNHQ DQG
written language, but who can also translate the correct meaning
rather than just the actual words.
For example, ‘She’ll be right’ might be mistranslated as to
the availability of prostitutes as part of a deal, actual physical
The six biggest location of a shipment in a port facility, or even your political
mistakes made views as support for the regime!
with trade 7. Knowing where the exits are.
documentation Finally, for any successful exporter it is essential to know
beforehand what your exit strategy is if things do not go
according to plan. Too many exporters throw good money after
1. Not asking for professional help
bad to try and remedy a situation which is incapable of being
and believing that you can do it
salvaged. Learn the lessons and move on to a better opportunity.
yourself.
What have been your biggest mistakes and what did you learn
2. Spelling mistakes in names,
from them?
addresses, description, etc.,
which means that shipments are
So as you sally forth into the tempest that is international
not allowed in or payments are
trade, may you be prepared as much as you can be for all the
not released.
joys and successes that will come your way, as well as all the
3. Lack of required essential
frustrations and failures which will be far more common.
documentation – shipment is
Be strong, be brave and be careful!
refused by the carrier.
4. Notbotheringtocheckwhat
Dr Romuald Rudzki is founder of the New Zealand School of Export
Customs requirements are for the
(NZSOE) – New Zealand’s only member of IATTO (International Association
shipment–suchasfumigation.
of Trade Training Organisations).
Shipment is returned to you at
The NZSOE offers a one-year online Diploma of International Trade,
your cost.
a programme which is individually tailored to help each exporter create
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the plan for their own company based on their product or service, target
ambiguous or have been cancelled
market (and how to choose the right one), and the age of the company
by the importer (such as with a
from new start-up to intergenerational family business.
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The Diploma is the required training to be awarded GTP (Global Trade
6. Assuming that the destination
Professional) status. Eligible companies can claim 50 percent of the $9280
country has not changed the
(plus GST) Diploma course fee through NZTE’s Management Capability
requirements for documents.
Development Voucher scheme. For more information look for the School
in the Helpdesk section at the back of this Handbook.
28 NZ Export & Trade Handbook 2018