Page 3 - Export and Trade

From the editor

Editor
GLENN BAKER editor@exportermagazine.co.nz Time for a prep-talk
Manager
LEANNE MOSS Leanne@adrenalin.co.nz
Welcome to this 2018 edition of the New Zealand
Design & Production
Export & Trade Handbook ± ZH WUXVW \RX ZLOO ¿QG WKH
CHERIE Cherie@adrenalin.co.nz
information you are looking for within the following
Publisher
pages.
CATHY PARKER Cathy@adrenalin.co.nz
Last year we devoted a whole chapter of the Handbook
Distribution & Handbook Sales
to the China market, and now this year we turn our
ANDREA FLEETING
attention to the United States – a market that holds a lot
reception@adrenalin.co.nz
of promise for New Zealand’s exporters.
Proofreading GEORGE WARD It’s interesting to learn that, despite President Trump’s
policy of trade protectionism and his withdrawal from
All administrative, editorial, advertising and book WKH 733 7UDQV 3DFL¿F 3DUWQHUVKLS DJUHHPHQW ZKLFK
enquiries to: resulted in the drafting of the Comprehensive and
Adrenalin Publishing Ltd 3URJUHVVLYH $JUHHPHQW IRU 7UDQV 3DFL¿F 3DUWQHUVKLS
14c Vega Place, Mairangi Bay &3733 WUDGH EHWZHHQ 1HZ =HDODQG DQG WKH 86 KDV
P O Box 65 092, Mairangi Bay actually strengthened over the past 12 months.
Auckland 0754 Today more than half of all Kiwi exporters are sending
Phone: 09 478 4771 orders to the US. According to Statistics New Zealand,
Fax: 09 478 4779 the country’s exports to the US for the year ending
December 2016 totalled around $8.1 billion.
Copyright: The New Zealand Export & Trade Our chapter on the US should provide plenty of
Handbook is subject to copyright and may not lessons and inspiration for any company looking to
be reproduced in whole or in part without the export there, and I’d like to thank those who made a
written permission of the publisher. Neither contribution, including New Zealand Trade & Enterprise.
editorial opinions expressed nor facts stated in The one clear message that came from all the
advertisements are necessarily agreed to by the contributors was to go into the market well prepared and
editor or publisher of NZ Export & Trade Handbook, well capitalised. The rewards come for those who plan
and whilst all efforts are made to ensure accuracy, well, tell their brand’s story well, and are patient!
no responsibility will be taken by the publishers Once again, we’d like to thank everyone who
or editor for inaccurate information, or for any contributed to this publication – we acknowledge your
consequences of reliance on this information. support because, quite simply, without it there would be
no Handbook.
Printing: IMAGE CENTRE Keep this Handbook somewhere handy to refer to
Distribution: GORDON & GOTCH during the year, and if you’d like to purchase additional
Publisher: ADRENALIN PUBLISHING LTD copies, simply email reception@adrenalin.co.nz
And to stay informed on export matters throughout
,661 3ULQW the year, don’t forget to visit the ExporterToday website
,661 2QOLQH at www.exportertoday.co.nz

Glenn Baker
Editor
www.exportandtrade.co.nz editor@exportertoday.co.nz

NZ Export & Trade Handbook 2018 1 1