Page 4 - Export and Trade

Contents

Editor’s Note...................................................................................................................................................1
Message from the Minister for Trade and Export Growth...................................................................................4

Message from Export New Zealand Chair.........................................................................................................6

1.TheUSmarket:Rewardsforthosewho go prepared....................................................7
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New Zealand’s exports to the US were valued at NZ$8.1 billion for the year ended December 2016. Read
how companies are achieving success in this vast market through the eyes of New Zealand’s US trade
commissioners, NZTE’s North America marketing experts, four US-based brand and marketing gurus,
AmCham’s Mike Hearn, STUN’s Adam Blackwell, and e-commerce expert Paul Grey of Export X.

2. International Trade.......................................................................................................................15
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introduced to IP, business structures, employment, and Customs compliance. Learn the 5 C’s of
exporting; get tips on market research, export logistics, local compliance and legal issues, seeking
local contacts, getting paid, building credibility, and much more.

3. Export Management.....................................................................................................................21
International market research, market positioning, distribution and market representation, social
media and Internet sales, price setting, strategic planning, shipping, export regulations, risk and
security, cultural awareness. Also, a review of the logistics challenges in getting New Zealand’s short
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4. Import Management ................................................................................................................... 29
Insurance, freight, the regulatory environment, choosing a partner, writing a business plan, support
agencies, key import service providers, methods of payment, import documentation, tariffs and
concessions and clearing customs.

5. Freight & Logistics........................................................................................................................37
Agreeing on terms, getting paid, organising logistics, transport options to consider, cargo insurance
categories, packing goods, air freight, working with freight forwarders – what do they need to know?

6. Sea Freight........................................................................................................................................43
Anne Hunter reviews the three big new shipping alliances that emerged in 2017 and look set to dominate
global shipping volume. What does this mean for New Zealand’s trading companies? She also examines
the reefer container shipping landscape, the arrival of remote container management, the state of New
Zealand’s leading ports, and how technology is impacting the logistics and freight forwarding industry.

7. Customs............................................................................................................................................. 53
A complete guide to Customs requirements in New Zealand, including: The Tariff of New Zealand, tariff
concessions, lodging electronic clearances, export requirements, supplying clearance evidence, the
Secure Exports Scheme, import requirements, the importer’s checklist, and much more.

2 NZ Export & Trade Handbook 2018