Page 5 - Export and Trade

8. Finance............................................................................................................................................................ 59
Identifying the risks, options for settling international trade debts, other methods of securing payment, trading
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9. Trade Credit Insurance ............................................................................................................................ 67
Everything you need to know about trade credit insurance: what’s covered and what’s not covered; trade credit
contracts; documentation details; pricing; declarations; claims and recoveries; debt collection; plus working
with an international collections agency.

10. Insurance..................................................................................................................................................... 75
Marine cargo insurance, product liability and risk insurance, trade credit insurance, business travel insurance.
Why have it, what it will cover, what to look for, what to tell your insurer.

11. Taxation........................................................................................................................................................83
Taxation issues for exporters, including GST/VAT, dealing with overseas income tax, income tax issues on these
shores, transfer pricing documentation, structuring and the reduction of double taxation.
12.IntellectualProperty.............................................................................................................................. 87
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strategy; options for IP protection; The Madrid Protocol; trade marks; patents; The Patent Cooperation Treaty;
design protection; PVRs, copyright and trade secrets; commercialisation strategies and licensing.

13. Legal............................................................................................................................................................... 95
A look at the possible international market entry options – their key legal characteristics and other major
considerations surrounding the different business structures, including taxation.

14. Marketing Strategy ................................................................................................................................101
Researching and visiting your markets; Creating an export marketing plan, setting prices, developing a sales
pitch; developing a digital strategy; website content; making the most of social media; traditional marketing
tactics; trade show management; and much more.
15. Packaging & Labelling...........................................................................................................................111
Packaging design, environmental issues and labelling, barcodes, dangerous goods and hazardous substances
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16.HelpDesk....................................................................................................................................................121
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education providers.

Glossary ..............................................................................................................................................................131
Air cargo terminology, Incoterms and other shipping terms, trading jargon.

We wish to thank our valued sponsors, advertisers and contributors whose support, knowledge and
skills have contributed to this Handbook.

NZ Export & Trade Handbook 2018 3