Page 52 - Export and Trade
P. 52
Sponsored by
Ports of Auckland.
the usual way or negotiating them with their commercial Logistics and freight forwarding
clients, the shipping lines, rather than imposing them In today's logistics environment where the buzz is
on shippers who have no commercial or contractual Blockchain and The Cloud, some freight forwarders still
relationship with the port. Renegotiations were likely use fax machines! Yet, the representative body, FIATA,
as this Handbook went to press but the precedent has would have it that freight forwarders are indeed gearing
been set and shippers worry that other ports will follow up for the digital revolution to combat the dark forces of
suit. the 'digital logistics disruptors' Alibaba and Amazon.
A month later Napier Port plummeted further in Also on the 'dark side' with the disruptors, certain
the shipper popularity polls by announcing that it shipping lines, so long behind the IT eight-ball, have
was considering the application of a peak season gained strength through their recent consolidation.
apple surcharge (this is a port that relies on apples While their lives of late have been dominated by
DQG IUXLW IRU LWV SULPDU\ YROXPH ³WR UHFRYHU VRPH RI M&A activity, there are signs that their spending and
WKH VLJQL¿FDQW LQYHVWPHQW 1DSLHU 3RUW KDV PDGH LQ investment focus is turning now to vertical integration
infrastructure, support services and procedures to LQ ¿HOGV WKDW JLYH WKHP PRUH FRQWURO RYHU WKH VXSSO\
support the apple industry”. Discussions are ongoing. chain – including freight forwarding and logistics.
50 NZ Export & Trade Handbook 2018
