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From strength to strength
Against a background of long and continued success, Simon Edwards expounds upon Hamburg Süd’s
expanding horizons.
Hamburg Süd has achieved much
in the past 12 months, in New
Zealand and throughout the world.
Internationally, we maintained
our position as one of the top
10 container carriers and we
consolidated our market leader
status in many of New Zealand’s key
trades. Long known for our schedule
reliability, we neared the end of 2017
at the top of the ‘on-time arrivals’
rankings (monitored and rated
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performance indicators showed a
similar maintenance of our high
service standards across all areas of WKH FRQVLGHUDEOH EHQH¿W RI PDQ\ networks, coupled with Hamburg
our operations. customers. Süd’s well-known quality service.”
The market remains highly But the development that will Our continuation as a powerful,
competitive, and we responded provide Hamburg Süd and our stand-alone brand will see our
to the challenges in a spirit of customers with even brighter customers reaping many new
innovation. During the year, prospects was the acquisition by EHQH¿WV 2XU VWDELOLW\ ZLOO EH IXUWKHU
Hamburg Süd New Zealand Maersk – the world’s largest carrier. enhanced by this strengthening of
personnel played a pivotal role in the On December 1 we announced that, our underpinnings. We will maintain
trialling and successful worldwide “The Hamburg Süd Group is now part our independence and our service
launch of our new, pioneering GLOBE of the Danish company Maersk Line FRQWLQXLW\ ZLOO EH ¿UPO\ DQG IDLWKIXOO\
booking system that integrates and thus a subsidiary of the world’s preserved. Throughout the Hamburg
all transactions from quotation to market leader in container shipping. Süd world there is a sense of
invoice. By referencing a single Under this new umbrella, we can renewal. Here in New Zealand we
worldwide data base, GLOBE avoids strengthen Hamburg Süd’s position will extend our service offerings
multiple entries, helps to accelerate worldwide in a challenging market to the market with access to new
RXU ERRNLQJ DQG FRQ¿UPDWLRQ environment, improve our market systems and new markets. And
processes and response times, gives position, and offer our customers we expect many enhancements in
our customers easier data access, many advantages,” said Dr Arnt technology to come as substantial
and ensures optimal visibility across Vespermann, new Chief Executive investments both in hardware and
all modules. GLOBE’s data is more 2I¿FHU &(2 RI +DPEXUJ 6G ³2XU software are realised. Our fresh
accurate, more current and more customers will continue to be very KHDG RI¿FH HQYLURQPHQW LQ $XFNODQG
detailed than ever before. clearly front and centre for us in has stimulated our corporate
And despite the climatic the future, too. For them, there enthusiasm and we are excited by
challenges our perishable exporters will be no change in the product the opportunities as we set sail for a
faced in the peak season, our they are accustomed to receiving new future.
New Zealand liftings grew in 2017 from us. We are now offering our
when we successfully deployed the customers one of the industry’s Simon Edwards is GM of Hamburg Süd
seasonal ASPA service into Asia, to most comprehensive, global liner New Zealand.
Export: 0508 222 444 • Import: 0508 333 666 • www.hamburgsud-line.com
52 NZ Export & Trade Handbook 2018
