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recognizable food-truck brand. The cousins, who pitched their
food-truck business on Shark Tank, provide entertaining, hard-
earned lessons for would-be entrepreneurs and fans of their
lobster rolls alike. They write with zeal about their brand and
their devotion to Barbara Corcoran, the “shark” who became
their mentor. But the book successfully avoids being an extended
commercial for their company or a retelling of their appearance
on the popular TV show. Though they continually remind
readers of their naïveté when they started and strong work ethic,
the lessons that flow from their experience—how to decide when
to franchise, the dos and don’ts of adding a bricks-and-mortar
presence—are valuable. Their passion for the “Maine way” per-
meates the book, revealing the deep connection they have with
their beloved state, as well as insight into the insular culture of
its lobster industry. The authors’ story is more personal and idio-
syncratic than those related in many other traditional CEO bios
and titles about start-ups. Kirsten Neuhaus, Foundry Literary +
Media. (Apr.)

Feast: True Love in and out of the Kitchen
Hannah Howard. Little A, $24.95 (252p) ISBN 978-1-5039-4257-8
Howard, a writer who also mentors women recovering from
eating disorders, unflinchingly shares her lifelong struggles with
food and eating disorders. Experiencing anorexia, bulimia, and
compulsive eating throughout her youth, Howard used food and
her weight as she posits many women
do: to measure her self-worth, her will-
power, her place in the world. “You
can’t see an eating disorder,” she writes.
“Thin people, fat people, normal people
have this thing. We look like you.” As a
freshman at Columbia University in
2009, Howard began a hostess job at
the upscale Manhattan restaurant
Picholine—where her food issues
crested, and she became “fascinated by
the emergence of my own hipbone, the
concave scoop above my clavicle.” She moved from one food- PW IN YOUR
related job to another, first as a server at a wine and cheese bar in
Manhattan, then as a chain-steak-house management trainee in
Los Angeles. Howard also lays bare a string of what she describes POCKET
as bad choices that she made relating to men, such as dating one
of her bosses—a much older, married chef—when she was a
minor. Those in recovery from substance abuse will recognize
themselves throughout this honest memoir; for those without
addiction issues, this story offers a painful glance into the lives of NEWS. UPDATES.
those who suffer. (Apr.)
AND MORE.
How Women Rise: Break the 12 Habits Holding You
Back from Your Next Raise, Promotion, or Job
Sally Helgesen and Marshall Goldsmith. Hachette, $28 (256p)
ISBN 978-0-316-44012-7
Goldsmith (What Got You Here Won’t Get You There) and
Helgesen, a women’s leadership coach and former CEO of the Girl
Scouts of the U.S.A., deliver a tiresomely downbeat guide to
everything women are doing wrong in the workplace. In this
diluted rehash of Goldsmith’s previous book, which highlighted

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