Page 13 - Gulf Marketing Review

D I G I T A L

PIXELBUG. Launched in September 2012 Speaking on the sidelines of a breakfast
in Dubai, the start-up has been a pioneer panel about the impact of AR and VR on mar-
in augmented reality (AR) ever since. Af- keting, held by The Media Network, Pixelbug
ter successfully blending the physical and CTO Hazem Rushdi Mohamed had an optimistic
digital spheres for clients over the years, it view of how AR will continue to develop.
has been accepted into Innovation 360 (The "With the release of ARKit and ARCore, Apple
Cribb), Dubai Future Accelerators and Boost and Google have democratised augmented
HAZEM RUSHDI MOHAMED, CTO, PIXELBUG
VC. The latter is based in Silicon Valley and is reality on iOS and Android in an unprecedented
considered the world’s top AR and VR (virtual way. This technology is now in the hands of t@R\Q \QN ZNTNJ[N WO ã;5R\
reality) start-up accelerator. the masses. I expect the landscape of AR to JVM ã;-WZN ãXXTN JVM
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accepted applicants that received up to $100,000 next 12 months as creative technologists ex- ã; WV R9< JVM ãVMZWRM RV JV
in funding and had a chance to find customers periment with the endless possibilities," said ]VXZNLNMNV\NM _Jau
and partners in California. Rushdi Mohamed.

EVENTTUS. This start-up was launched in the marketing community in Dubai, including Partner in the MENA region. Speaking to GMR
March 2012 in Cairo by Mai Medhat and Ni- STEP Conference and ArabNet Dubai. recently about Eventtus and its goals, this is
hal Fares, friends who studied engineering The company has helped 9,000 events what Medhat had to say: "Our vision is to
together at Ain Shams University. They had in 15 countries and manages clients such as change how people experience events and
the idea to create this an-all-in-one platform Dubai Expo 2020. After appearing onstage as make events more interactive," she explains.
for events ticketing, event management and a panellist next to President Barack Obama "We believe that events are a great place
apps for events after noticing there was no at the Global Innovation Summit at Stanford for networking and collaboration. We help
existing solution for organising events. University, Eventtus CEO Mai Medhat continues organisers maximise these opportunities for
Eventtus was the team behind the apps to grow her start-up, while being based in their audience and help them make the most
used by many events that are popular among Dubai at AstroLabs, Google’s first Tech Hub of events," says Medhat.

MAI MEDHAT AND NIHAL FARES, FOUNDERS, EVENTTUS
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DECEMBER 2017/FEBRUARY 2018 I GULF MARKETING REVIEW I 13