Page 14 - Gulf Marketing Review

D I G I T A L

BOTLER. The start-up was founded in Dubai in and deploy intelligent bots that can handle
March 2016 by Serag Meneassy and Taymour a wide variety of domains."
Sabry, two young Egyptian entrepreneurs who After the company recently closed a fund-
have been friends since their childhood days raising round led by TA Telecom, one of the
growing up in the Maadi neighbourhood of largest telecom technology providers in Middle
Cairo. They have also grown as members of East and Africa, Meneassy announced the
the In5 Innovation Centre, a start-up acceler- launch of Botler’s newest product exclusively
ator launched by Dubai Internet City. to GMR.
Combining the services of a butler with a "We are currently building SwitchBot, which
digital aspect (bot), Botler uses artificial intel- is a Sales Digital Assistant. This new sentiment
ligence (AI) for products such as a Facebook analysis tool gives brands a whole new way
Messenger chatbot, helping brands be more to "listen" to their competitors’ customers on
SERAG MENEASSY AND TAYMOUR SABRY,
reactive to fans on social media. social media and enables them to target those
FOUNDERS, BOTLER
The COO of Botler, Meneassy, tells GMR: disgruntled customers with hyper-targeted
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built for brands and agencies to quickly build brand’s competitors.

360VUZ. The company was launched in of Missing Out). It is the pioneer platform of As VR headsets and 360 videos continue to

January 2016 in Dubai by Khaled Zaatarah, exclusive pre-recorded and live 360º videos become more mainstream on platforms such
an experienced marketing professional who in the region. We bring users to front-row as YouTube, Facebook and Twitter, and people
grew up in Gulf countries and is of Palestinian seats of exclusive master classes, events, look for more exciting experiences on their smart-
origin. 360VUZ provides 360 degree views, experiences, behind the scenes and sport phones, it appears that 360VUZ will stay busy in
sharing content with fans in ways they have games happening in the region, all in 360º the near future. Zaatarah also notes his start-up
not experienced before. Virtual reality (VR) is Live Video," says Zaatarah. has provided tangible ROI for his clients.
increasingly popular nowadays and is an area "We have access to most of the top "360VUZ helps brands reward their current
that 360VUZ specialises in. events and happenings in the region. and future customers with exclusive virtual access
Speaking to GMR, Zaatarah explains that We teleport users via our platform and to top events and experiences. Furthermore, we
his start-up helps brands engage with people technology into an immersive experience help brands in creating their own 360º videos and
in new ways. "360VUZ is the number one with the world’s biggest artists, events, VR content to increase reach and engagement
app in its category, eliminating FOMO (Fear celebrities, influencers," he adds. by at least 200 per cent," he says.

KHALED ZAATARAH, FOUNDER, 360VUZ

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14 I GULF MARKETING REVIEW I DECEMBER 2017/FEBRUARY 2018