Page 40 - Gulf Marketing Review
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                    TIME TO WATCH




                     Hind Abdul Hamied Seddiqi, -QRNO 7JZSN\RVP JVM -WUU]VRLJ\RWV[ 9O LNZ  <NMMRYR 2WTMRVP
                      on why customer experience QJ[ KNLWUN UWZN RUXWZ\JV\ \QJV N^NZ VW_ OWZ T]`]Za ZN\JRTNZ[



             riefly tell us about your role in Seddiqi   the business. We have recently established a  t9]Z ZN\JRTRVP UWMNT R[ KJ[NM
          BHolding, your core functions and what   new business unit, which we will be formally   WV JV JPZNNM XZRLN TR[\ _R\Q
          it’s like working in Seddiqi Holding?  announcing soon.                \QN KZJVM[  _QRLQ SNNX[
            I have been with the family business for                             W]Z XZRLN[ JTRPVNM _R\Q \QN
          11 years now and have played a key role in   Give us an overview of Ahmed Seddiqi and  RV\NZVJ\RWVJT TN^NTu
          creating the marketing department.   Sons, the number of stores you have, brands
            Being the chief marketing and communi-  you deal with, etc.
          cations officer at Seddiqi Holding, I oversee all   Ahmed Seddiqi & Sons is the longest   brands, making us one of the largest distrib-
          marketing activities across the holding group   standing and largest business unit within   utors in the Middle East. What differentiates
          and its subsidiaries, including Ahmed Seddiqi   Seddiqi Holding.       Ahmed Seddiqi & Sons from other Swiss watch
          & Sons, 1915 by Seddiqi & Sons and Seddiqi   It has been one of the most successful   retailers is that we emphasise on relationships
          Property, to name a few.           businesses in the UAE for more than 67   with our clients.
            I am also closely involved in the overall   years and is based mainly in Dubai and in     We create an environment in which they
          business planning and strategy of Seddiqi   the Northern Emirates.     feel comfortable while selecting a watch, so
          Holding, focusing on the diversification of the   Under the umbrella of Ahmed Seddiqi &   they keep coming back to us.
          family business. It is a very exciting period to   Sons, we retail over 30 brands in the UAE,   We also retail fashion watches, jewellery
          be part of the team as we continue to grow   amounting to 90 percent of all Swiss watch   pieces and accessories from international


          40 I GULF MARKETING REVIEW I DECEMBER 2017/FEBRUARY 2018
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