Page 52 - Gulf Marketing Review

M A R K E T I N G

TIME FOR THE CHIEF

EVERYTHING OFFICER?

Alex Ionides, Managing Director, Silx, discusses why content marketing is a strategy tool for the entire C-suite.

ontent marketing provides intelligence How content marketing helps the C-Suite. Of course, this is not a hard and fast rule.
Cto help shape your business strategy – C-levels are getting even more involved with Some content (especially in B2C) is simply pres-
regardless of industry or company size. their companies’ digital marketing efforts. ent to make the user feel good or to entertain
Why? Because content marketing is helping them: similar to B2C products and services.
Why is this? Partly, it is the way the audience – them run better companies. And those who But, at its core, your content should be
your customers and prospects – interacts with have a true passion for marketing their valuable to your customers and prospects
and give feedback to your content. It primarily products or services are the quickest to as much as the value they get from actually
comes from the long and well-thought-out get involved. using the product or service.
process of creating valuable content. These This is because at the core of content mar- What emerges, in both content crea-
two dynamics eventually interact to provide keting is the creation and dissemination of tion and the audience feedback, is a keen
information that helps you, as a C-Suite member, information, which assists your audience in a awareness of what actually the market
to constantly shape your business. way similar to that of your product or service. desires or wants.

52 I GULF MARKETING REVIEW I DECEMBER 2017/FEBRUARY 2018