Page 24 - Arabian Business

INDIAN ACES POWERED BY:

B Hussein
A

D Adam Ali
C

E
Chairman
F SWISS ARABIAN
PERFUMES GROUP
G
Retail
H
I
J

K
L
M
N
IN SEPTEMBER 1974, A THEN 30-YEAR-
O old Hussein Adam Ali arrived in the UAE
P from Yemen – where he was born and
raised in an expatriate family – to look
Q for ways to continue his family’s long
R tradition of involvement in the perfume
industry and start his own venture.
S He realised this dream the following
year in association with famed Swiss
T
perfume maker Givaudan SA, one of
U the world’s largest and most respected
manufacturers of perfumes.
V
From these humble origins, Swiss
W Arabian has grown into an international
giant that exports to more than 80
X
countries. It now produces more than
Y 35 million perfumes annually at five
high-tech manufacturing facilities
Z spread across a total area of 165,000 sq ft.
In a bid to keep up with the pace
of change in the modern age, the
company also has implemented
its well-known Mashkoor cardless
customer loyalty programme for
registered customers, which now has
amassed a still-growing membership
base of more than 150,000 people.
Under Ali’s guidance, the company
has also recently refreshed its brand
identity and adopted a user-friendly
approach to buying perfumes online.
He is also a shareholder and
chairman of the Abu Dhabi-based Star
Paper mills, and he and his family are
involved in humanitarian projects
and school constructions across India,
Afghanistan and Africa.
24 Vol. 19/04, January - February 2018