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Aswini                               A

                                                                                                                        B
                                                                                   Kumar                                D
                                                                                                                        C

                                                                                   Borkotoky                            E


                                                                                                                        F
                                                                                                                        G
                                                                                   Owner and Managing Director
                                                                                   CARLEASE                             H
                                                                                   Transport                             I

                                                                                                                        J
                                                                                                                        K

                                                                                                                        L
                                                                                                                        M
                                                                                                                        N
                                                                                                                        O
                                                                                                                        P

                                                                                                                        Q
                                                                                                                        R

                                                                                   ASWINI K BORKOTOKY HAS BEEN          S
                                                                                   behind the wheel of two car lease    T
                                                                                   companies in the UAE, steering both
                                                                                   to impressive growth in his time in   U
                                                                                   the driving seat. He first pressed the   V
                                                                                   accelerator at Diamondlease, expanding
                                                                                   it from a fleet of fewer than 25 cars in   W
                                                                                   1996 to more than 8,800 cars in 2008   X
                                                                                   – and an employee base of more than
                                                                                   650. In doing so, he created one of the   Y
                                                                                   best known automotive brands in the
                                                                                   UAE and the largest locally branded   Z
                                                                                   car leasing company in the UAE. It’s
                                                                                   hardly an exaggeration to say that Aswini
                                                                                   single-handedly helped champion the
                                                                                   concept of car leasing in the UAE.
                                                                                     In 2009, he switched seats and started
                                                                                   Carlease, and with the same focus and
                                                                                   tenacity it too became one of the fastest
                                                                                   and most dynamic independent car
                                                                                   rental companies in the UAE. Its annual
                                                                                   growth averages in excess of 30 percent,
                                                                                   with Borkotoky pushing relentlessly for
                                                                                   higher targets and bigger goals.
                                                                                     Borkotoky was a naval cadet in India
                                                                                   before studying at the Naval College of
                                                                                   Engineering and then completing an
                                                                                   MBA. He also organises eye treatments
                                                                                   for the needy and supports children in
                                                                                   his home state of Assam.

        arabianbusiness.com                                                                                         29
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