Page 8 - Trends
P. 8

Turkey Sets Sights on Africa



           By Bill Sellars, Ankara












































              XUNH\ LV ZRUNLQJ WR UDLVH LWV SURÀOH   ZDV  (UGRùDQ·V  VWRS RII  LQ  6XGDQ  WKDW   +RZHYHU   DV  SDUW  RI  WKH        PLOOLRQ
           Tacross Africa, seeking to expand its   JHQHUDWHG WKH PRVW LQWHUQDWLRQDO LQWHUHVW   ZRUWK  RI  DJUHHPHQWV   7XUNH\  SODQV  WR
           WUDGH   GLSORPDWLF  WLHV  DQG   VLJQLÀFDQWO\    $PRQJ D UDIW RI GHDOV VWUXFN EHWZHHQ WKH   GHYHORS  D  VKLS\DUG  FDSDEOH  RI  VHUYLQJ
           LWV  VHFXULW\  SURÀOH  WKURXJKRXW  WKH   WZR FRXQWULHV  .KDUWRXP DJUHHG WR KDQG   PLOLWDU\ DQG FLYLOLDQ YHVVHOV ³ D IDFLOLW\
           FRQWLQHQW ³ DQG HVSHFLDOO\ LQ DQG DURXQG   RYHU  WR  7XUNH\  WKH  PDQDJHPHQW  ULJKWV   VRPH EHOLHYH FRXOG PRUSK LQWR D 7XUNLVK
           WKH +RUQ RI $IULFD ³ WR WKH GLVFRPIRUW   RI 6XDNLQ ,VODQG  ORFDWHG RII LWV 5HG 6HD   QDYDO EDVH RQ WKH 5HG 6HD  ZLWK 6XGDQHVH
           RI  RWKHU  UHJLRQDO  SRZHUV  FRQFHUQHG   FRDVW  2QFH D PLOLWDU\ DQG DGPLQLVWUDWLYH   RIÀFLDOV  VD\LQJ  EURDGHU  PLOLWDU\  FR
           DERXW  D  UHVXUJHQW  7XUNLVK  SROLWLFDO  DQG   EDVH IRU WKH 2WWRPDQ IRUFHV  ZKHQ WKDW   RSHUDWLRQ FRXOG VWHP IURP WKH GHDO
           PLOLWDU\ SUHVHQFH  ,Q WKH ODVW GD\V RI         HPSLUH  H[WHQGHG  GHHS  LQWR  WKH  DUF  RI
           7XUNLVK 3UHVLGHQW 5HFHS 7D\\LS (UGRùDQ    1RUWKHUQ  $IULFD   DV  ZHOO  DV  D  VWHSSLQJ   Trading up
           DFFRPSDQLHG  E\  D  ODUJH  GHOHJDWLRQ  RI   RII  SRLQW  IRU  SLOJULPV  RQ  WKH  +DMM  WR   7XUNH\  KDV  EHHQ  NHHQ  WR  WDON  XS  WKH
           PLQLVWHUV   EXUHDXFUDWV  DQG  EXVLQHVV   0HFFD   WKH  LVODQG  KDV  ORQJ  VLQFH  IDOOHQ   SRVLWLYH  RXWFRPHV  RI  (UGRJDQ·V  $IULFDQ
           OHDGHUV  HPEDUNHG RQ D WKUHH FRXQWU\ WRXU   LQWR  GHFD\   7XUNH\  KDV  VDLG  WKH  LVODQG   WRXU DQG  LQ SDUWLFXODU  WKH 6XGDQ
           RI $IULFDQ VWDWHV  YLVLWLQJ 6XGDQ  &KDG   ZLOO EH UHGHYHORSHG DV D WUDGH  LQGXVWU\   DJUHHPHQW  WKRXJK RIÀFLDOV KDYH IRFXVHG
           DQG 7XQLVLD LQ WKH VSDFH RI IRXU GD\V    DQG  WRXULVP  KXE   ZLWK  WKH  2WWRPDQ HUD   RQ  WKH  HFRQRPLF  EHQHÀWV  UDWKHU  WKDQ
             :KLOH  WKH  &KDG DQG 7XQLVLD YLVLWV   EXLOGLQJV WR EH UHVWRUHG WR DWWUDFW YLVLWRUV    DQ\  PLOLWDU\  WLHV   ´7KH  WULS  ZHQW  YHU\
           VDZ  D  VHULHV  RI  WUDGH   LQYHVWPHQW  DQG   LQFOXGLQJ  7XUNV  PDNLQJ  D  VWRS  KHUH  RQ   ZHOO  DQG  ZH  ZHUH  ZHOFRPHG  ZDUPO\
           FR RSHUDWLRQ  DJUHHPHQWV  VLJQHG   LW   WKHLU ZD\ WR WKH +RO\ &LWLHV LQ 6DXGL   ZKHUHYHU  ZH  ZHQW µ  VD\V  <DVLQ  $NWD\


           8 TRENDS  |  February 2018
   3   4   5   6   7   8   9   10   11   12   13