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INTEllIGENT COMPUTING | DIGITAL TRANSFORMATION

centure globally, say that they are
investing in digital to pursue these India today has over 400 million
twin goals. Some of the leading internet users, 300 million of them
retail companies, interviewed in having access to internet on their
India for the purpose of the report,
for example have started leverag- smartphones. Regardless of which
ing digital technologies such as industry you are in today digital
virtual reality to enhance in-store transformation is absolutely critical
customer experiences and drive and very important to understand
sales simultaneously adopting how your consumers are evolving
digital to optimize operations and
achieve higher operational effi- —rajan anandan, Chairman, IAMAI & Managing
Director, Google India
ciencies.
In an era when over 800 mil-
lion individuals across the globe
are keen to consume hyper- per- CDOs must use their deep
sonalized experi ences, as many understanding of the business and
as 84 percent of the executives vast knowledge of the digital tools, to
surveyed in Accenture’s global steer the entire organization through
report, believe that deli vering dif- the journey of digital reinvention
ferentiated customer experiences
will strengthen their competitive —Nachiket Sukhtankar, Senior Managing Director for
Accenture’s technology
advantage. For example, a leading
private sector bank in India uses a
combination of technologies to create a virtual custom- Google India, said “India today has over 400 million internet
er-service assistant which allows customers to carry out users, 300 million of them having access to internet on
transactions and request services by simply typing in a their smartphones. Regardless of which industry you are
message. This has enabled the company to deliver im- in today digital transformation is absolutely critical and
proved customer experiences. very important to understand how your consumers are
evolving, how their behaviours are changing, how their
CdO – ThE drIvEr Of dIGITal rEINvENTION purchasing journeys are changing and then evolve your
Chief Digital Officer (CDO) is a critical player in the products and services to be able to delight the consumers.
company’s success in the digital era. The CDO defines I am very excited about the event that is happening today
the digital reinvention roadmap and helps lead the as well as the CDO handbook that is being launched
organization through the journey. This report further today and I think it’s going to be a must have for every
recommends three steps for CDOs to succeed in digital single CXO in the country.”
transformation: “Rapid changes to technology coupled with falling
Step I: Set a digital-first strategy: Developing a ‘digital technology costs and an easier access to capital is leading
strategy and roadmap’ for the business, rather than simply to never before envisaged technology led innovations.
infusing digital in the strategy of the company. This pace of technology change is unlocking unique
Step II: Set the agenda in the C-suite: Understand digital opportunities for organizations which they can
the priorities of the C-Suite and collaborate with them harness to achieve extraordinary gains. Therefore, a Chief
successfully implementing a digital-first strategy and Digital Officer (CDO) will play a critical role in defining
digital reinvention. the digital reinvention roadmap which complements the
Step III: Manage implementation: CDOs should organization’s business journey. CDOs must use their deep
address and meet the six core imperatives, identified understanding of the business and vast knowledge of the
through the research, to profitably combine digital digital tools, to steer the entire organization through the
technologies, deliver new efficiency gains and create journey of digital reinvention,” said Nachiket Sukhtankar,
enhanced customer experiences in parallel. Senior Managing Director for Accenture’s technology
Rajan Anandan, Chairman, IAMAI & Managing Director, practice in India.

| A CyberMedia Publication www.dqindia.com January, 2018 | 41