Page 70 - Smart Photography

INDUSTRY OPINION

India is Our Final Frontier

As told to Sujith Gopinath

Now we are concentrating on India. India
is perhaps our final frontier. Market share
of mirrorless is very very small in this
country, maybe less than five percent.
Worldwide, mirrorless has almost 20
to 25 percent market share. Year-by-
year, D-SLR volumes are decreasing
and mirrorless is increasing. This is a
worldwide scenario. But in India, the
process has just started.
Why do you think the market share of
mirrorless is low in india?
As per our estimation, maybe around 5
to 6 lakh of cameras are being imported
to India. The most happening genre
here is wedding photography. Wedding
photographers want better images.
Mirrorless cameras, although smaller in
size, provide better picture quality, and
this is better for the photographer and
also to the end customer. So we want to
offer our mirrorless cameras, but Indian
photographers, especially the wedding
photographers do not
know the advantages
of mirrorless
cameras. Everytime
we would say that
smaller is better, but
in India, the wedding
photographers never
would understand.
But this situation
is changing now.
Taro Kawano and Haruto Iwata
Secondly, Nikon and
Canon are big giants
ujifilm India has appointed Haruto Iwata as the new Managing in this country. They
Director. He takes over from Yasinobu Nishiyama. Smart had a very long

FPhotography met Mr.Iwata along with Mr.Taro Kawano, Senior period of existence
and they have very
Manager, Photo Imaging Division, Fujifilm India on the sidelines of the
big marketing and
CEIF 2018. Excerpts... organisational power.
But now the market
Fujifilm has made a strong come back Initially, people were wary of mirrorless for mirrorless too has
in the Indian imaging space. How cameras, but now they acknowledge been created with
do you look at the prospects of this that these cameras are suitable for Sony, Panasonic and
market?
professional photography, even wedding
Smart Photography February 2018 In CEIF 2018, we are showcasing all our photography. Not only wedding, but also change. So we expect
Fujifilm heading the
other genres like wildlife and still life.
that in the future, India
products and services including capture,
pre-press, gifting and presenting.
Already the X-series has been widely
will witness the same
situation as that of the
accepted in countries like US, Europe,
We have the whole lineup currently
70 displayed here. Japan and South-East Asian countries. other countries—that
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