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mirrorless is growing. Already it has shift to full frame because we would like the time of the X-E3 launch, we asked
started to grow, yet not comparable to to concentrate on what is our advantage, many photographers for feedback
other countries. But surely it will come. and that is the size of cameras. Our about the expected features,and
focus is on enhancing our advantage by functions for the next camera. Then we
How do you plan to change this raising the image quality to professional incorporate them when we plan our
situation? standards by maintaining the same size. next camera. This is very important for
Professional photographers already Of course, our another big advantage us.
know the advantages and disadvantages is the high quality of our lenses. So our
of D-SLR and mirrorless. So they endeavour is to combine this superior How was 2017 for Fujifilm and what
separately use both formats depending optics with this size of sensor for better are your expectations in 2018?
on the situation. But the end customer image quality. We relaunched our operations just a
is not aware of this yet. So we have to few months back. We are growing, but
educate them. In order to educate them, What new products are you still DSC (Digital Still Camera) sales is
we need to educate the photographers showcasing in this CEIF? very slow. We expect robust DSC sales
first. We want to change the mindset of This time, we are trying to show not in the coming years. There is surely
the public. But in other countries like only image capture, but also our printing a market. Overall, in India, we are
the US and europe, people already know solutions such as dye-sublimation, silver growing, though our main driving force
that size does not matter and that quality halide and inkjet printers. We have a is medical systems—x-ray systems,
does not depend on size. So Fujifilm and graphics division with very high quality mammography etc. This is a major
Sony have very big market shares in inkjet printers. From a B2B point of view, business for us. To expand the medical
other countries. There mirrorless is very we are showing our photo finishing business, we have entered endoscopy
strong, for example, in Japan, mirrorless products and also solutions aimed at the business for the first time. At second
has around 25 percent market share. end customer such as the Wonder Photo position is the imaging business, mainly
Shop. This is an important part of our photo printing with silver halide colour
Is there any chance of Fujifilm coming business. We are improving the software paper and dye-sub. Wedding market in
up with a full frame mirorless camera? in our products and will also offer a new india is very big and it is still growing.
No. From our end, we are achieving the product every year. This year, in 2018 So we can expect increase in sales of
same quality as that of full frame with also, you may expect some new models. colour paper. In photo finishing, we
APS-C size. So we do not need a full are into wide-format inkjet business
frame. Right now, we are enjoying the We are always focussing on the feedback and also CTP (Computer to Plate). So
advantage of this size. We do not want to from the photographers. For example, at our main domains are medical, photo
imaging, and graphic arts. In addition
to that, we are also present in industrial
products like NDT (Non-Destructive
Testing – using x-rays to reveal defects
in substances). The industrial business
is not very big, just about 5-6 percent
of our portfolio. Every year, we are
growing by about 9-10 percent. In
2016-17, we achieved nine percent
growth overall. This year (2017-18), we
are expecting double digit growth.

Could you elaborate on your
customer service initiatives?
We currently have four customer
service offices in Gurgaon, Mumbai,
Chennai and Kolkatta. Now we plan
to expand the Gurgaon centre to be
equipped to conduct all camera repairs
in-house. The other three centres can
do light repairs, but heavy repair jobs
are transferred to Gurgaon. According
to the penetration of our cameras, we
can enhance these functions. We have
collection centres at 48 locations. We
already have Fujifilm Professional
Services (FPS) operating in US, Japan, Smart Photography
China and Europe. We will possibly February 2018
introduce it in India also. |SP

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