Page 17 - The score

everyone and makes sure things go smoothly and as planned. learning experience. You will face challenges all along. But the
It is a really stressful and tough job but he makes it look easy idea is to be creative, work hard and think of ways to overcome
and is always smiling. Priyanka Bhambhani is the newest each challenge one step at a time. I remember when we released
addition to our family. She handles our PR and a number our first few videos we sat for days on Facebook, sending links
of other things as a part of the team of Kurian & Co Talent to all our family and friends. After that we would check with
Management. I don’t think we have ever seen someone so well them again to see if they actually watched the video and would
planned and organized. She has everything so well planned take feedback from everyone to make the next audio and video
out. It becomes so much easier for us having Priyanka plan, better. The best gyaan would be to keep things simple, work
schedule and execute everything that comes our way. She is hard and be consistent. Everything else will follow.
constantly sending us reminders and updates on everything
that needs to be done. She is so passionate about everything Lessons learnt the hard way
she does. You can tell that her passion comes straight from her Keshav Dhanraj - When we first formed our band. We won a
heart. We feel blessed and fortunate to have such wonderful 3-year recording contract with Times Music. At first, we were
people in our lives! really excited, with so many expectations. Being signed to a big
music label seemed too good to be true. We managed to record
Retaining the essence of pop music while blindly being labeled as our first album, which was released by Times Music. However,
a "sellout" after that, everything went south. We had shot 2 music videos,
Samar Puri - All four of us have always been interested in which were released on YouTube. Those 3 years with Times
Pop music right from the start. Having said that, we grew up Music taught us a lot about the entertainment industry and
listening to all kinds of other genres as well. We each have also made us stronger as a band. There were so many ups and
rather different influences in music. While composing, we try downs during that time. We had no idea who to rely on and who
to blend in all four of our ideas into one song. We don’t release to trust. After the management at Times Music changed, we
a song unless each of us is satisfied. Yes, we make Pop/Rock went to meet the new CEO. He was brutally honest with us. He
music but we always make music that we enjoy and that we made us understand that a music label is only equipped to sell
believe in. That’s the reason why we are taking it slow but and distribute our music. Whatever else was promised to us by
doing only things that make us happy. their predecessors, were only false promises. He encouraged
us to go out and find a manager before we do anything else.
With over 3M subscribers, please elaborate on the challenges you Those 3 years with times music taught us a whole lot and
have faced while garnering the interest of a virtual audience. And made us understand that there are no short cuts. Since then
some gyaan to the newbies! we decided to do everything on our own, so we didn’t have to
Sanam Puri - While we started off, we had no clue how to rely on anyone else. After meeting Ben Thomas, we felt strong
do any of this. We learnt as we went along. I think the most and confident to go through this journey together. There will
always be ups and downs, the important thing is that we go
important thing is to just start doing things. That itself is a big
through them together.

SANAM consists of Sanam Puri (Vocals), Samar Puri (Guitar), Venky S (Bass Guitar), and

Keshav Dhanraj (Drums and Percussion).

The Score Magazine 15
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