Page 18 - The score

R
SOUVIK CHAKRABORTY ARTIST OF

itviz

THE MONTH

Ritviz, the entire nation is drooling on "Udd Gaye", did you
expect this kind of a response? How did you come up with
this after YUV? The nation wants to know what were you
tripping on, when you came up with a groove that could rise
up heads like it's an anthem.
YUV will always be my most intricate piece of work, I
thoroughly pride myself on that EP and I feel like it’s
always going to be hard to beat that one. After YUV, I
was really keen to experiment with my own vocals and
so I started working on the next album. “Udd Gaye” is
the first single from that album and rest of the songs
will also see me experimenting very extensively with
my own vocals. So naturally I was really nervous
about releasing “Udd Gaye” and I genuinely had no
idea what to expect! I feel like I’m as surprised as
anybody else by the response it has received!

How did Udd Gaye happen; tell us about the collaboration
with Bacardi and AIB?
I had been working on my new album for almost a
year, when we heard about Bacardi House Party
Sessions. We thought it would be good idea to send
in “Udd Gaye” so we did, and they loved it instantly.
From there on, things moved pretty quickly – along
with the guys from CATNIP we decided on a music
video concept, within a couple of week’s time it was
shot and another week later the video was ready
to be released! I have to mention Tanmay & Udyan
(Nucleya) over here, they're both such amazing people
and their support has been heartwarming! The fact
that they've joined hands, and along with Bacardi are
investing in up & coming talent is such a beautiful
thing. Being a part of Bacardi House Party Sessions
was a huge turning point in my career and I owe a big
one to both of them for believing in me.
How do you think the internet helped in tapping the potentials
of the independent music producers of our times?
It’s definitely made it a lot easier to put out your
music and showcase it to the world. But at the same
time, it’s reduced the chances of discovery due to the

16 The Score Magazine
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