Page 23 - Moonshine Pitch Book 8.16.17
P. 23
GROWTH & DISTRIBUTION
®
***Sales Latest 52 Week RETAIL BRAND *CURRENT MARKET MARKET AVAILABLE
COMPANY OWNERSHIP **YA GROWTH %
Ending 7-16 VALUE PENETRATION (ACV) TO CAPTURE
Moonshine Sweet Tea Independent $4,338,121 $15,226,805 8.78% 224.1% 91.22%
Pure Leaf Pepsi $620,422,976 $1,451,789,764 96.62% 5.7% 3.38%
Gold Peak Coca Cola $369,881,865 $721,269,637 91.48% 24.8% 8.52%
Lipton Brand Tea Pepsi $305,601,938 $595,923,779 91.91% -3.8% 8.09%
Honest Tea Coca Cola $55,448,710 $108,124,985 65.28% -2.0% 34.7%
Total Market*** $3,481,878,579 $5,431,730,584
*Current ACV from IRI
**YA growth from IRI data 2017 v 2016
***Trailing 52 weeks retail scan through sales based of MULU + Convenience IRI Geographies
40% retail margin
35% wholesale margin
224.1%
Increase in Retail Sales
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Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.
