Page 18 - Moonshine Pitch Book 8.16.17

VOLUME-PER-OUTLET

®

VPO or Volume-per-Outlet is one of the beverage industry’s most trusted

KPI (Key Performance Indicators) used to substantiate a brand’s

readiness for expansion due to repeat purchases. When Moonshine

Sweet Tea launched in 2015, the Volume-per-Outlet goal in the Click Icon Below

Convenience Store channel was 3 cases per month and 5 cases per to Play Sound

month in the Grocery channel. Just one year after Moonshine’s entry into

the market, our average VPO in Convenience Stores is 4 cases and 8

cases in Grocery! We are meeting and exceeding our VPO goals, as our

outlet growth percentages continue to show steady expansion. This data

is reported directly from our distribution partners and support the IRI

independent Key Performance Indicators. For example, as you saw

earlier, the IRI data shows Moonshine Sweet Tea as ranked fourth in

dollar sales per point of distribution, which supports the healthy Volume-

per-Outlet numbers we get directly from distribution partners. Confidential & Proprietary Information of

Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.

Narrative by Remmy Castillo, CEO