Page 16 - Moonshine Pitch Book 8.16.17

BRAND HEALTH

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When comparing Moonshine Sweet Tea to other brands in the Ready to

Drink tea category, IRI data shows Moonshine Sweet Tea in the Top 5

of all tea brands in the key metrics used to measure a brand’s health.

These metrics: Dollar sales, Unit sales and Dollar sales per Point of Click Icon Below

Distribution are the standard Key Performance Indicators used by the to Play Sound

beverage industry to compare and confirm growth of a brand.

Moonshine Sweet Tea has proven to be in the top 5 of all brands in year

over year growth by percentage, even with our competitors having a

long head start. Plus many of these teas have a robust national

distribution system in place. With additional funding, Moonshine will be

able to compete with these brands in reach and continue our expanded

distribution and our KPI’s will be even better. The data proves that

Moonshine performs extremely well, so given additional resources
Confidential & Proprietary Information of
through funding we can continue to be successful. Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.

Narrative by Remmy Castillo, CEO