Page 15 - Moonshine Pitch Book 8.16.17
P. 15
FINANCIAL PRO-FORMA
®
Actual Forecast Forecast Forecast Forecast
2016 2017 2018 2019 2020
INCOME STATEMENT
Ordinary Income/Expense
Cases 269,333 362,396 734,994 1,530,150 3,004,125
Gross Revenue $ 3,190,332 $ 4,552,374 $ 9,116,707 $ 18,857,363 $ 36,913,557
Promotional Reserve $ (80,889) $ (546,285) $ (1,094,005) $ (2,262,884) $ (4,429,627)
Total COGS 2,960,154 3,020,288 5,652,810 10,561,970 18,800,671
Gross Profit $ 149,289 $ 985,801 $ 2,369,892 $ 6,032,510 $ 13,683,259
Gross Margin 4.7% 21.7% 26.0% 32.0% 37.1%
Total Expense $ 5,293,033 $ 5,820,688 $ 8,326,630 $ 10,740,593 $ 13,600,226
Net Ordinary Income $ (5,143,744) $ (4,834,887) $ (5,956,737) $ (4,708,083) $ 83,033
EBITDA $ (5,009,643) $ (4,718,160) $ (5,835,960) $ (4,583,116) $ 209,676
EBITDA % -157% -104% -64% -24% 1%
Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.
