Page 12 - Moonshine Pitch Book 8.16.17

USE OF FUNDS

®

Here’s an overview of how the capital that will be used to expand Moonshine Sweet Tea’s

continued rapid growth into the Ready to Drink category. Approximately 30% of the funds
are needed for both high caliber sales personnel, and professional employees in the trade

that can sample and merchandise our product firsthand. Of course, it doesn’t matter how
many accounts you get if you can’t service them, so approximately 30% of the funding will Click Icon Below

be used for support personnel, further increase brand awareness, marketing materials and to Play Sound
merchandising services. Key account personnel are critical to achieving market growth and

increased all-commodity volume or ACV. ACV is defined as: the total annual sales volume
of retailers that can be aggregated from individual store-level up to larger geographical

sets. Increasing density within our current markets is one of our primary goals, which

require market spend in the form of TPR (temporary price reductions), couponing, and
sampling, all of which increase trial leading to repeat purchases. This form of spending,

approximately 20% is necessary for new brands that are increasing market presence and
growing distribution. Future expansion will require additional street level employees to

support retailers and distributors strategically within specific markets. Additional capital, the
final 20% will be needed for normal business operations including: bringing new flavors to

market, quality control, ingredient sourcing, bottle and label procurement, brewing, co- Confidential & Proprietary Information of
packing, shipping and delivery. Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.

Narrative by Remmy Castillo, CEO