Page 17 - Moonshine Pitch Book 8.16.17

BRAND HEALTH

®

v Expand Average Volume per Outlet sales per month

• Moonshine is in the Top Five Out of All Reported Tea Brands

• The Other Four Tea Brands have Nationwide Distribution vs. Moonshine Sweet

Tea Just Getting Started

% Changes vs YA

Dollar Sales per Pt
Brand Dollar Sales Units Sales of Distribution

BAI-CANNED AND BOTTLED TEA 1319.0% 735.4% 133.8%
LIPTON PURE LEAF TEAHOUSE COLLECTION-CANNED AND BOTTLED TEA 546.1% 577.1% 40.8%
PURE LEAF-CANNED AND BOTTLED TEA 236.7% 201.1% 174.2%
>>> MOONSHINE SWEET TEA-CANNED AND BOTTLED TEA <<< 224.1% 194.7% 89.6%

PRIVATE LABEL-CANNED AND BOTTLED TEA 82.1% 151.6% 103.9%
Source: IRI *52 weeks ending June 2017

IRI Reporting Retailers ONLY. Does not reflect Target sales data

Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.