Page 22 - Moonshine Pitch Book 8.16.17
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GROWTH & DISTRIBUTION
®
Moonshine Sweet Tea continues to be set for rapid growth and distribution.
For a new brand, our active store count is close to a healthy 10,000 and
growing, proving the ceiling is very high. IRI data shows that Moonshine
sales in stores are outselling many of the top NATIONAL Brands like PURE Click Icon Below
LEAF and GOLD PEAK. Moonshine Sweet Tea saw a 224.1% increase in to Play Sound
retail dollar sales in multiple channels and saw enhanced growth over brands
like COCA-COLA’S own GOLD PEAK, and even brands like SNAPPLE,
which are some of the largest tea brands in the world. Moonshine Sweet
Tea’s commitment to a our robust marketing plan will require a healthy
budget for public relations to introduce our brand to a national customer base
who are rapidly moving away from carbonated drinks to the premium tea
segment. Most retail chain buyers in the total addressable market of over
800,000 outlets are looking for the next “better for you” beverage to offer their
consumers. And Moonshine Sweet Tea fits that bill.
Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.
Narrative by Remmy Castillo, CEO