Page 22 - Moonshine Pitch Book 8.16.17
P. 22

GROWTH & DISTRIBUTION



                                                                                                                                                       ®	





          Moonshine Sweet Tea continues to be set for rapid growth and distribution.

          For a new brand, our active store count is close to a healthy 10,000 and

          growing, proving the ceiling is very high. IRI data shows that Moonshine

          sales in stores are outselling many of the top NATIONAL Brands like PURE                                                Click Icon Below

          LEAF and GOLD PEAK. Moonshine Sweet Tea saw a 224.1% increase in                                                          to Play Sound

          retail dollar sales in multiple channels and saw enhanced growth over brands

          like COCA-COLA’S own GOLD PEAK, and even brands like SNAPPLE,

          which are some of the largest tea brands in the world. Moonshine Sweet

          Tea’s commitment to a our robust marketing plan will require a healthy

          budget for public relations to introduce our brand to a national customer base

          who are rapidly moving away from carbonated drinks to the premium tea

          segment. Most retail chain buyers in the total addressable market of over

          800,000 outlets are looking for the next “better for you” beverage to offer their

          consumers.  And Moonshine Sweet Tea fits that bill.

                                                                                                                          Confidential & Proprietary Information of
                                                                                                                          Moonshine Sweet Tea, LLC, not to be
                                                                                                                          distributed or copied without written permission.



                                                     Narrative by Remmy Castillo, CEO
   17   18   19   20   21   22   23   24   25   26   27