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Page 28 The Antique Shoppe May, 2019
MOTHER’S DAY but honest sentiment remains its

Continued from Page 24 linchpin. Of that, Anna M., sitting
on a cloud somewhere, would
The National Retail Foundation surely approve.
has estimated that Mother’s Day Retro Mother’s Day cards make
purchases bring in 14 Billion dollars pleasantly peaceful (and extremely
annually. Of that, nearly 2 billion is affordable) display items, just right
spent on Anna’s old nemesis, the for the second Sunday in May—or
flower industry. Almost 700 million any day of the year. Especially
goes toward greeting cards. desirable are vintage cards
There’s 3 billion spent on from the 1940s and ‘50s, many
dining out, 2 billion for jewelry, accented with velvety flocking,
and 1 billion for clothing, tiny “jewels”, or bits of real
plus plenty left over for such ribbon and lace surrounding their
miscellaneous delights as books, illustrations of festive nosegays
CDs, consumer electronics, and overflowing floral baskets.
housewares, gift certificates, and Photo Associate: Hank Kuhlmann
“other”, (which probably includes
lots of boxes of chocolates). Donald-Brian Johnson is the co-author of
Commercialization can’t numerous books on design and collectibles,
diminish, however, the unique, including “Postwar Pop”, a collection of his
columns. Please address inquiries to:
and quite sincere tug Mother’s donaldbrian@msn.com
Day gives to our heartstrings.
Those florist coolers brimming SHOWN: Top Left- WWII greetings for
with flowers, and the racks laden Mother, “From Her Son In The Service”,
with greeting cards, would not dated 1943, Hallmark, $20-25.
exist were there no market for Top Right- Hallmark “Kitten Card”, $3-5.
Bottom Left- Dated 1953, and signed
them. Skyrocketing sales may “Love, Emma”, this Hallmark card recreates
have propelled Mother’s Day to the look of threaded yarn—complete with
the top of America’s holiday list, needle! $5-7. Bottom Right- (interior):
Gibson card interior colorfully illustrating
Mom’s gardening necessities.

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