Page 59 - Live Event Blueprint
P. 59
Step 4 : Post Event
Converting the 1-on-1 meetings into PROFITABLE partnerships
Many loan officers falsely believe that if you put on a great presentation that the business will automatically follow. While you may get a few immediate deals from the event, you’ll be missing out on the majority of the business...unless you have a Post-Event strategy to convert the event attendees into referring Realtors.
The good news is, the Post-Event strategy is simple. You just need to be consistent and diligent with it.
So what I want to cover in Step 4 are the following two topics...and of course I’ll break each down further for you:
Live Event
Approaching Realtors
(During Event)
1 on 1 Meeting
(After Event)
T.O.M.A Machine
(Retargeting, BombBomb, Videos, Text, Calls, Emails, Social Media, Event, Direct Mail)
Conversion
1 Scheduling & Conducting the 1-on-1 meetings a
2 Weekly follow-up/stay-in-touch schedule a
