Page 24 - UWHC Architecture Proposal

HEALTHCARE - EGD

BELLIN HEALTH TITLE TOWN - GREEN BAY

SPORTS MEDICINE - BRAND INTEGRATION AND ENVIRONMENTAL
GRAPHICS
Project Information: Project Description:
Client: Bellin Health, sports medicine providers to the fulfillment contractor, elevate97. Aro Eberle
elevate97 for Green Bay Packers, were constructing a new, provided extensive brand and message research,
Bellin Health-Green Bay world class sports medicine and orthopedics developed a five phase master plan, a content
center as part of the Title Town development development strategy and concept design services
Project: in Green Bay, WI. As part of their vision for to express and integrate Bellin Health’s Vision,
Belllin Health Sports Medicine- the project, they wanted to incorporate a Promise, History, Achievements and Credibility.
Brand Integration and brand expression and message strategy into Exhibit and integrated design included identity,
Environmental Graphics/Exhibit their new facility. Aro Eberle Architects was branding, passive interactive exhibits, display, and
Master Plan and Concept Design commissioned to provide master planning, motivational messaging.
strategy and concept design by Bellin Health’s
Location:
Green Bay, WI

Construction Cost:
$200,000
Area:
NA

Team:
Aro Eberle Architects
Linda Baxter Page
-Strategy
-Masterplanning
-Project Mgr.
-Interior Design
-Lead Design
Alex Burki
-Design
_Interior Design
-Research
-Planning

Cole Hamilton
-Design WELCOME KIOSK
-Visualization
Coordinator

LOBBY ENTRY-MESSAGE-YOU & BELLIN
TOGETHER

REHABILITATION SHARE STATION

PAGE 24