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IAAF W ORLD U18 REPORT









                       IAAF WU18 Championships 2017, and highlight the
                       innovative programmes that they developed to sup-
                       port athletes and share the universal values of the
                       athletics.    e categories were divided into THREE (3)
                       •  Public Institutions:    ese are all institutions directly
                          involved with the Government.
                       •  National Partners: These are institutions directly
                          involved with the Private Sector.          Kenya Tourism Board
                       •  National Suppliers: These are institutions directly
                          involved with Private Sector               Deliverables
                   KYEB

                       Public Institutions:
                                                                     •  Media familiarization trips
                                                                     •  Branding all the terminals at the airport inbound
                       •  Government of Kenya – Ministry Sports, Culture and
                                                                       and outbound
                          the Arts (MOSCA)
                                                                     •  Media kitting
                       •  Athletics Kenya - Organizing Member (OM)
                                                                     •  Participants giveaways
                       •  Nairobi City County- Host City (HC)
                       •  Kenyatta University – Athletes Village
                       •  Sports Kenya
                       •  Magical Kenya - (Kenya Tourist Board)
                       •  Kenya Airport authority (KPA)


                         In Commercial, we were tasked to engage partners
                       from diff erent sectors to support the games.

                      KENYA  YEARBO0K A  YEARBO0K
                      KENY

                                                                     Kenya Airports Authority

                                                                     Deliverables:
                       EDITORIAL BOARDORIAL BOARD
                       EDIT
                                                                     •  Waived fees for branding and promotion at the
                                                                       airport
                                                                     •  Administrative support at the airport
                                                                     •  Parking fee waiver
                       Nairobi City County                           •  Announcements in the terminals about the IAAF
                                                                       WU18 Championships
                       Deliverables:


                       •  Waiver of advertising
                       •  Provision of advertising boards and materials
                       •  Promoting the event both through print radio,
                         and below the line advertising.














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