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WORLD U18
Athletics Village –Kenyatta University • The late ticket sale drive meant there was very
little that could be done in terms of promotion.
• Cleaning of the common areas and the washrooms • Despite the production and distribution of VVIP
in the athletics residences- Nyayo1-VI and VIP tickets to deserving persons, the use of
• Garbage collection and disposal the same was not properly adhered to.
• Kitchen common areas cleaning • Physical tickets were printed a few days to the
• Responsibility for overall cleanliness of the fol- games
lowing areas; • The launch that was meant to take place never
• Healthy unit and clinic. took place yet it was meant to bolster promotion
of the ticket sales.
• Accreditation area • Although we sold online tickets for a month,
KYEB
• Massage room
Kenyans were last-minute.
• Gymnasium unit
• Post event Cleaning of the venue after the event
Recommendation
Ticketing and Spectators Experience
• Ticket promotional sales should start at least (3)
Scope
months before the event with teasers and a count-
down to the event.
• VVIP and VIP seating areas should be properly
e ticket design must include the Offi cial Event Title,
defi ned and reserved
the Offi cial Emblem and the IAAF Partner logos as
• VVIP and VIP booths should be increased
indicated below in accordance with the IAAF World
Athletics Series Brand and Style Manual.
should be devised.
In the event that the logos cannot be printed on
• Security personnel should be deployed to man
the reverse side of the tickets, a ticket folder which
the gate and admit ticket holders
includes the logos must be produced and distributed • Where possible use of seat number on tickets
KENYA YEARBO0K
• Partners booths should properly be defi ned and
with every ticket.
security deployed to secure them
Before printing we were expected to seek approvals
• Launch of ticket sales should be encouraged to
from IAAF, on the proposed design and layout. e
create awareness.
summary of the principal ticket and conditions must
EDITORIAL BOARD
be printed on the reverse of all tickets and approved
Spectator Report
Approved Ticket
All the tickets went on sale via online and the physi- Introduction
cal tickets were to be bought on site. IAAF WU18 Championships, was held at Moi
International Sports Stadium, Kasarani. It is the larg-
A platform to buy Online ticketing was created est stadium in Kenya which has a seating capacity
http://buytickets.wu18nairobi2017.com/, and also of 60,000.
the use of mobile money electronic transfer (Mpesa)
It is divided into three (3) tiers the lower tier with
Challenges a capacity of 15,000, middle tier with a capacity of
5, 500 and the upper tier with a capacity of 40,000
• Online ticketing system approval took long, hence seating. is was well attended with schools, and
the late start on purchases. university students, and the general public
210 | ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS