Page 210 - WU183.indd
P. 210

WORLD U18











                        Athletics Village –Kenyatta University       •  The late ticket sale drive meant there was very
                                                                       little that could be done in terms of promotion.
                       •   Cleaning of the common areas and the washrooms   •  Despite the production and distribution of VVIP
                         in the athletics residences- Nyayo1-VI        and VIP tickets to deserving persons, the use of
                       •   Garbage collection and disposal             the same was not properly adhered to.
                       •   Kitchen common areas cleaning             •  Physical tickets were printed a few days to the
                       •   Responsibility for overall cleanliness of the fol-  games
                         lowing areas;                               •  The launch that was meant to take place never
                       •   Healthy unit and clinic.                    took place yet it was meant to bolster promotion
                                                                       of the ticket sales.
                       •   Accreditation area                        •  Although we sold online tickets for a month,
                  KYEB
                       •   Massage room
                                                                       Kenyans were last-minute.
                       •   Gymnasium unit
                       •   Post event Cleaning of the venue after the event
                                                                     Recommendation
                       Ticketing and Spectators Experience
                                                                     •  Ticket promotional sales should start at least (3)

                       Scope
                                                                       months before the event with teasers and a count-
                                                                       down to the event.
                                                                     •  VVIP and VIP seating areas should be properly
                          e ticket design must include the Offi  cial Event Title,
                                                                       defi ned and reserved
                       the Offi  cial Emblem and the IAAF Partner logos as
                                                                     •  VVIP and VIP booths should be increased
                       indicated below in accordance with the IAAF World
                       Athletics Series Brand and Style Manual.
                                                                       should be devised.
                         In the event that the logos cannot be printed on
                                                                     •  Security personnel should be deployed to man
                       the reverse side of the tickets, a ticket folder which
                                                                       the gate and admit ticket holders
                       includes the logos must be produced and distributed   •  Where possible use of seat number on tickets
                     KENYA  YEARBO0K
                                                                     •  Partners booths should properly be defi ned and
                       with every ticket.
                                                                       security deployed to secure them
                         Before printing we were expected to seek approvals
                                                                     •  Launch of ticket sales should be encouraged to
                       from IAAF, on the proposed design and layout.    e
                                                                       create awareness.
                       summary of the principal ticket and conditions must
                      EDITORIAL BOARD

                       be printed on the reverse of all tickets and approved
                                                                     Spectator Report

                       Approved Ticket
                       All the tickets went on sale via online and the physi-  Introduction
                       cal tickets were to be bought on site.         IAAF WU18 Championships, was held at Moi
                                                                     International Sports Stadium, Kasarani. It is the larg-
                       A platform to buy Online ticketing was created   est stadium in Kenya which has a seating capacity
                       http://buytickets.wu18nairobi2017.com/, and also   of 60,000.
                       the use of mobile money electronic transfer (Mpesa)
                                                                     It is divided into three (3) tiers the lower tier with
                       Challenges                                    a capacity of 15,000, middle tier with a capacity of
                                                                     5, 500 and the upper tier with a capacity of 40,000
                       •  Online ticketing system approval took long, hence   seating.    is was well attended with schools, and
                         the late start on purchases.                university students, and the general public












               210 |  ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS
   205   206   207   208   209   210   211   212   213   214   215