Page 195 - World Under 18 Championships

IAAF W ORLD U18 REPORT

Ticketing and Spectators Experience • The launch that was meant to take place never
took place yet it was meant to bolster promotion
Scope of the ticket sales.
• Although we sold online tickets for a month,
e ticket design must include the Offi cial Event Title, Kenyans were last-minute.
the Offi cial Emblem and the IAAF Partner logos as
indicated below in accordance with the IAAF World Recommendation
Athletics Series Brand and Style Manual.
In the event that the logos cannot be printed on • Ticket promotional sales should start at least (3)
the reverse side of the tickets, a ticket folder which months before the event with teasers and a count
down to the event.
includes the logos must be produced and distributed • VVIP and VIP seating areas should be properly
KYEB
with every ticket.
defi ned and reserved
Before printing we were expected to seek approvals
• VVIP and VIP booths should be increased
from IAAF, on the proposed design and layout. e
• Where possible use of seat number on tickets
summary of the principal ticket and conditions must
should be devised.
be printed on the reverse of all tickets and approved
• Security personnel should be deployed to man
Approved Ticket
the gate and admit ticket holders
• Partners booths should properly be defi ned and
security deployed to secure them
All the tickets went on sale via online and the physi-
• Launch of ticket sales should be encouraged to
cal tickets were to be bought on site.
create awareness.
A platform to buy Online ticketing was created

http://buytickets.wu18nairobi2017.com/, and also
Spectator Report
the use of mobile money electronic transfer (Mpesa)

Introduction
Challenges
KENYA YEARBO0K

IAAF WU18 Championships, was held at Moi
• Online ticketing system approval took long, hence
International Sports Stadium, Kasarani. e Biggest
the late start on purchases.
• The late ticket sale drive meant there was very stadium in Kenya which has a seating capacity of
EDITORIAL BOARD
60,000. It is divided into three (3) tiers the lower tier
little that could be done in terms of promotion.
• Despite the production and distribution of VVIP with a capacity of 15,000, middle tier with a capacity
of 5, 500 and the upper tier with a capacity of 40,000
and VIP tickets to deserving persons, the use of
the same was not properly adhered to. seating. is was well attended with schools, and
• Physical tickets were printed a few days to the university students, and the general public
games
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
12th July 13th July 14th July 15th July 16th July
School Children 4,000 5,000 6,500 11,534 10,564
Partners 4,000 2,500 4,500 15,430 5,500

General Public 14,500 28,000 45,500 50,000 70,000
Total 22,500 35,500 56,500 76,964 86,064

ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS | 195