Page 191 - World Under 18 Championships

IAAF W ORLD U18 REPORT

essential contributions that the partners made to • Failure to adhere to IAAF advertising requirements
the IAAF WU18 Championships 2017, and highlight • Low budgetary support
the innovative programmes that they developed to • Campaign period and hence advertising the
support athletes and share the universal values of Governor rather than event
the athletics. • Unable to quantify their sponsorship package
e categories were divided into THREE (3)
Recommendation:
• Public Institutions: ese are all institutions directly
involved with the Government. • All branding and promotions should be centralized
• National Partners: These are institutions directly • County or Host City should just provide waivers
involved with the Private Sector. and work through LOC for other deliverables
KYEB
KYEB
• National Suppliers: These are institutions directly
involved with Private Sector

Public Institutions:

• Government of Kenya – Ministry Sports, Culture and
the Arts (MOSCA)
• Athletics Kenya - Organizing Member (OM)
• Nairobi City County- Host City (HC)
• Kenyatta University – Athletes Village
Kenya Tourism Board
• Sports Kenya
• Magical Kenya - (Kenya Tourist Board)
Deliverables
• Kenya Airport authority (KPA)

• Media familiarization trips
In Commercial, we were tasked to engage partners
KENYA YEARBO0K A YEARBO0K
KENY
• Branding all the terminals at the airport inbound
from diff erent sectors to support the games.
and outbound

• Media kitting
• Participants giveaways
EDIT
EDITORIAL BOARDORIAL BOARD

Challenges:
• The media familiarization trips didn’t not take
place as the program was tight and the times
would inconvenience the media.
• Branding of airport was not done, we ended up
Nairobi City County only using roll up banners, even after identifying
the areas to be branded. e challenge was not
Deliverables: clearly communicated to us. We sent reminders
and severally and not got any replies
• Waiver of advertising • Giveaways for the offi cials and athletes was not
• Provision of advertising Boards and materials produced, only thing that was produced was the
• Promoting the event both through print, radio media jacket which were issued to Media for dis-
and below the line tribution.

Challenges: Recommendation:

ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS | 191