Page 193 - World Under 18 Championships

IAAF W ORLD U18 REPORT

Challenges: Recommendation:

• e village was quite a distance from the stadium • Should provide more support to Athletics since it
• Did not complete the training grounds on time has the capability and is a trusted Brand in Kenya
for the teams • Should be involved in adverting and promotion.
• Renovations were costly
Recommendation:

• Ensure the village has training fi elds
• Keep the village ready in good time Kenya Airways
KYEB

National Partners
Deliverables:
To become a National Partner, the institution has to
• Infl ight announcements by crew.
partner with the LOC either in full value in in (VIK)
• Infl ight video - was needed by fi rst week of May
or partially value in kind and cash
• Medal presentation by crew
• Msafi ri article with July cover
• Msafi ri advert in June
• Cabin crew for the VIP box during the event
• Branded giveaways
• Programme/booklet distribution on KQ
• Logo and links on both websites
• Meet and greet for athletes on KQ
KENYA YEARBO0K
Safaricom
• Videos in the lounges
Deliverables:
Challenges
EDITORIAL BOARD
• Provision of phones, airtime and connectivity • Late approval of discounts, the discounts were
services for LOC, Kenyatta University and the
not properly communicated and the discounted
stadium
fares were higher than buying directly.
• Sponsor of the girls’ bibs • Low sponsorship value because of their fi nancial
• Equipping the Media Center status.
• Provision of giveaways • e video for infomercial was not produced.
• No branded giveaways available.
Challenges:
Recommendation:
• Changed their logo at tail end of championships
necessitating re-approval Engage them for support as soon as we win the BID
• Took long to fi rm up their sponsorship for more support especially in advertisement and
• Part of Safaricom sponsorship was to equip the promotion since it is a respected Kenyan Brand.
Media Center with furniture, laptops and brand-
ing. At the time, they were to do it, IAAF refund
all the things

ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS | 193