Page 17 - 中建一局先锋文化手册

I 实施“品牌兴企”战略，打造中国建筑旗下 行动要义

最具国际竞争力的核心子企业

Implement the strategy of "company thriving
with brand building" and become the core and most Main Idea of the Action
internationally competitive subsidiary under CSCEC

行动要义
成为中国建筑旗下最具国际竞
争力的核心子企业，源于我们深厚 Becoming the core and most internationally
competitive subsidiary under CSCEC is originated MAIN IDEA OF THE ACTION
的积淀和既有的优势，也是我们对
from our profound accumulation and existing
未来市场竞争的定位和方式选择。 advantages. It is also our market positioning and
“中国建筑”已经成为全球投 strategical planning while facing the challenge of high
market competition.
资建设领域的领导品牌，作为“中
CSCEC has become a leading brand in the field
国建筑”的核心成员企业，我们实 of global investment and construction. As the core 超越创造新高度
施“品牌兴企”战略，从产品美誉、 member of CSCEC, we implement the strategy of Transcendence creats new height
"company thriving with brand products”, and build
人才队伍、科技创新、企业文化四
the enterprise's core competitiveness from product
个维度，构建企业的核心竞争力。 reputation, talent team, science and technology
我们有志代表“中国建筑”成为最 innovation and corporate culture. We wish to become 诚信是
the most competitive industry leader with the most
具竞争力、最具品牌影响力和最具
brand influence and sustainable development capacity 企业和个人立业之基
可持续发展能力的行业引领者。 on behalf of CSCEC.
“一”，是我们的名字，更是 “First” is our name. It is also our pursuit. “First” Honesty is the foundation of development of
gives us the honor of pioneer of CSCEC, and the enterprises and employees
我们的追求。“一”赋予了我们中
responsibility of leading industry development.
国建筑开路先锋的光荣，也赋予了
我们引领行业进步的责任。

16 中国建筑一局集团 • 先锋文化 Pioneer Culture of China Construction First Group 17