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In I n d i a 2 0 1 9
Functional Designs with a Heart & Soul
They say, first impression is the last social and healthcare sector, the
impression; while the adage applies creative powerhouse has acquired
to every aspect of life, it holds a proven track record of aiding
especially true for the business clients in transforming their
world. Often times all it takes is businesses through functional
a business card, a store’s display design. Functioning from a cosy
window, or a website’s home page studio nestled in Bangalore, Proye
for consumers to make up their Design has gradually become one
mind about a brand. This only of the most sought after design
goes to prove that aesthetics play studios in India.
a key role in business. In today’s Moumita NM,
age of stiff market competition, Founder& Brand Strategist Sprinting to Fast Forward
it is pertinent for a business to Design Process
lay emphasis on its visual appeal Moumita N M, Founder & Brand A creative pursuit, design often
in order to distinguish itself. Strategist, Proye Design. Unlike touches every different aspect of
More than being just about the other firms that render cookie cutter business. Requiring harmony of
appreciation of beauty, aesthetics design solutions, Proye Design thought, often times, companies
help draw consumer attention functions as a true problem solver suffer from having different design
and influences their behaviour. and builds its services around studios taking care of different
However, cultivating a strong brand unravelling the various business design needs of a firm which
image through functional design is challenges faced by its clients. The ultimately leads to a disconnect in
easier said than done as the process multidisciplinary team works as an the brand story. In order to help
activity requires a creative eye, extension of its clients’ team and clients maintain a cohesive design
storytelling abilities and various handles each project with a great palate, Proye Design has built an
other skills that are hard to come amount of responsibility. expansive roster of services that
across. Helping businesses harness include brand management,brand
the hidden potential of strategic Be it a start-up or an established positioning, marketing, corporate
design to elevate their business is organization, be it at the ideation gifting, product packaging, UX
Proye Design, a Bangalore-based stage or an overhaul of a brand’s & UI design, website design,
provider of 360-degree design image, the young design firm application design, animation,
solutions. has proven capabilities to handle architecture & interior, and retail
every project with élan. Having experience design. Additionally,
“Any design becomes a good worked on a plethora of projects the operations team also renders
design when it adds value to a in the FMCG, publications, human management solutions to clients
business and helps earn more resources, luxury products, IT, making the entire process an all-
revenue. Therefore we are focused security, banking, insurance, real encompassing and holistic one.
on rendering strategy driven estate, transportation, big data,
designs to our clients,” explains Proye Design adopts a unique
30 December 2019
