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Web development is expediting at     your web applications frustrate or   improving scalability when more
        an aggressive rate. Better and user-  confuse users, then it is difficult   and more servers are added. SOA
        friendly interfaces are in demand.   to maintain your customer’s          gives you the flexibility to change
        When it comes to developing a        loyalty for your website. Website    easily. Service oriented architecture
        successful web application there     navigation is another part often     is a design where application
        are a number of factors defining     neglected by developers. Intuitive   components provide services to
        that success. Customers are eager    navigation creates a better user     other components through the
        to know different aspects of your    experience for the website visitor.   communication protocol, basically
        product such as its cost, look and   Intuitive navigation is leading your  over a network.
        feel, and value for money. To        audience to the information they
        know about the company details,      are looking without a learning       3. Performance
        customers may visit the company’s    curve. And when the navigation
        website, mobile apps and social      is intuitive, visitors can find out   Generally, it is accepted that
        media platforms. Thus, it is         information without any pain,        website speed has the major
        important how you interact and       creating a flawless experience       importance for a successful
        respond the customers.               preventing them from visiting the    website. When your business is
        We have been listening to our        competitors.                         online every second counts. Slow
        clients and have understood some      Web Application UI/UX               web applications are a failure.
        of the problems being faced in                                            As a result, customers abscond
        developing Web Applications          2. Scalability                       your website thus, damaging your
                                                                                  revenue as well as reputation. It is
        1. User Interface and User           Scalability is neither performance   said that think about performance
        Experience                           nor it’s about making good use of    first before developing the
                                             computing power and bandwidth.       web application. Some of the
        Think a decade ago, the web          It’s about load balancing between    performance issues are Poorly
        was a completely different place.    the servers, hence, when the load    written code, Un-Optimized
        Smartphones don’t exist. Simpler     increases (i.e. more traffic on the   Databases, Unmanaged Growth
        and customer oriented web            page) additional servers can be      of data, Traffic spikes, Poor load
        application are highly expected      added to balance it. You should not  distribution, Default configuration,
        now. Sometimes it’s the small UI     just throw all the load on a single   Troublesome third party services,
        elements that make the biggest       server but you should design the     etc. A content distribution network
        impact. In the era of Smartphones,   software such that it can work on a   (CDN) is globally distributed
        websites should be responsive        cluster of servers. Service-oriented   network of proxy servers deployed
        enough on the smaller screens. If    architecture (SOA) can help in       in multiple data centers. It means



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