Page 31 - TOP 5 UX UI DESIGN COMPANIES

sprint design process for answering cards), website, advertising and Having spent ample time with the
critical business questions through much more. Anything that we client understanding their business
design, prototyping and testing can’t accommodate in-house can challenges, the Proye Design team
ideas with customers. Through the be completed by one of our trusty takes a call if they see a potential in
five day express process, the team partners,” saya Moumita. the problem to work with. Highly
shortcuts the endless-debate cycle selective about picking projects,
and compresses months of time Capable of working on projects at the firm suggests solutions to tackle
into a single week. The sprint gives different capacities, Proye Design the client’s business challenges.
a superpower that can fast-forward has not only transformed various Thinking in terms of wider and
into the future to see the finished startups, but also conducted large varied avenues of design, the team
product and customer reactions, scale projects. For instance, the is in its element when it begins a
before making any expensive firm designed an entire event project with a larger view of what
commitments. “Through this for Basva Samiti in 2017. The is possible.
process we collaborate with all the large scale event, which was a
main business stakeholders and book launch, was attended by Since every design is ultimately
focus on key problems. Taking into various national and international meant for the end user, the
account user needs and technology delegates. Having designed the firm keeps them in mind while
capabilities, we prioritise design entire event right from the logo, designing. Focused on delivering
solutions,” explains Moumita. The animation to its mobile application, user centric designs, the team
process also helps clients acquire Proye Design successfully first conducts a thorough research
new technological capabilities showcased its vast capabilities. about the consumers, understands
such as Data Analytics, ML and “The Indian market is promising them, their culture, background,
Automation. ‘‘Taking into account for Design. The key challenge is and their needs. “India is a diverse
user needs and technology serving for vernacular users with country and we understand that
capabilities, we prioritise design low bandwidth connectivity. Our different regions have different
solutions” main users are located in two tier requirements, so we come up with
cities and we would be solving varied architectures that are derived
Design Services for Every Stage of problems for them. This segment based on the end consumer’s
Development is very interesting with unique culture. We conduct a
Founded in 2014, Proye Design has culture, language and mindsets. We thorough ethnography study and
so far successfully delivered a wide have unique design and research apply the findings while designing
variety of projects for clients across methodologies to focus on this different products,” elaborates
sectors. Irrespective of what point segment,” asserts Moumita. Moumita.
of development a business is at,
the firm possesses the knowledge Data Driven User Centric Designs It all starts with the client’s
and expertise to get the company Creative pursuits are subjective vision for the design. Keeping
off the ground and onto a path of rather than being objective, in mind the stakeholder’s
success. For companies stuck at therefore no two project vision, the Proye Design team
the ideation stage, the firm maps requirements or solutions can be leverages vast amounts of data
out a business plan and marketing alike. Similarly, every organization to derive actionable insight into
strategy to help clearly define its and its business challenges understanding the consumer
vision and goals. On the other are unique, which requires a demographic. While the
hand, if a firm has already sorted different approach each time. amount of data available can
out its documentation, Proye Having imbibed this philosophy be overwhelming, the company
Design can jump straight into the in its very DNA, Proye Design specializes in skimming through
creative work to bring the start- approaches every project with and organization the data in order
up to life. “Depending on what a fresh perspective and tackles to aligning it with the client’s
the client is looking to achieve, every brief with an open mind. vision.
we can create branding (such The process begins with a dialogue Diverse Team of Creative
as a logo, brand-book, business between the team and the client. Powerhouses

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