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DIGITAL RHOMBUS STUDIOS: REALISTIC VR
EXPERIENCE DELIVERING HIGH VALUE AND
UNIQUE BUSINESS SOLUTIONS
Yogen Rai, Director, VR the viewing device manufacturing expanding our capabilities across
Experience Architect industry is currently plush with multiple technologies with an
investments resulting in a steady eye on solutioning & deployable
Despite the failure that the rise of a variety of HMD’s being devices. We are constantly creating
first Virtual Reality prototype, released into the market at various and identifying business use cases
Sensorama encountered, the neo price points based on capabilities. across multiple industry segments.
Virtual Reality boom is widely XR (extended Reality)/MR (Mixed Strategically, we work with
milestoned at about 2015 with Reality), evolving out of AR, existing and new partners both
Facebook buying out the major holds the potential of creating a within India and internationally,
Head Mounted Display (HMD) paradigm shift in how we display, with partners in Europe, Canada
manufacturing company - Oculus. manipulate and trigger information and South East Asia,” says
VR is a young technology and intelligently as per industry Samir Basak, Director, Business
the industry, in its infancy. While requirements & solutions. Digital Development & Sales. The Indian
the technology is extremely Rhombus Studio operates on this VR industry, like its international
promising, the industry, at large canvas and is already credited with counterpart, is also in its infancy
is in its teething phase challenged painting a few colourful strokes demanding for ‘Proof of Concept’
by an acute lack of ecosystem and into it. In the past 18 months and ‘Trials’ to illustrate business
a prohibitive cost of entry into of operations, DRS has already case benefits. Evangelizing,
the business. Distribution of VR produced multiple projects with designing demands and delivering
content is also challenged with varying levels of complexities– a above expectation is the key
viewing HMD’s still being clunky proud and successful achievement. business driver strategy at DRS.
and expensive. But, because the “To succeed, we consciously “While innovative companies have
technology holds a lot of promise, decided to stay focused on adopted VR already, integration
