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with complimenting technologies      programming, and experience         on capabilities. XR (extended
        such as Big Data, AI, IoT, CRM,      design. While there are creative    Reality)/MR (Mixed Reality),
        SCM, Blockchain etc. will drive      agencies and technical solutioning   evolving out of AR, holds the
        exponential business values and      companies who have jumped in to     potential of creating a paradigm
        fuel widespread adoption of VR &     the foray of providing VR solutions,  shift in how we display, manipulate
        AR,” informs Yogen Rai, Director,    Digital Rhombus Studios Yogen       and trigger information intelligently
        VR Experience Architect. Digital     Rai, Director, VR Experience        as per industry requirements &
        Rhombus Studios is reputed to be     Architect                           solutions. Digital Rhombus Studio
        the next big name in the AR/VR                                           operates on this canvas and is
        industry – a company that not only   Despite the failure that the        already credited with painting
        constitutes technical superiority but   first Virtual Reality prototype,   a few colorful strokes into it. In
        also creative excellence delivering   Sensorama encountered, the neo     the past 18 months of operations,
        solutions across multiple devices    Virtual Reality boom is widely      DRS has already produced
        like the Microsoft HoloLens, HTC     milestoned at about 2015 with       multiple projects with varying
        Vive, Oculus, Cardboard etc. A       Facebook buying out the major       levels of complexities– a proud
        company focused on delivering        Head Mounted Display (HMD)          and successful achievement. “To
        high-quality AR, VR& MR              manufacturing company - Oculus.     succeed, we consciously decided
        content to enable its customers      VR is a young technology and        to stay focused on expanding
        to revolutionize their businesses    the industry, in its infancy. While   our capabilities across multiple
        through novel visualization          the technology is extremely         technologies with an eye on
        techniques is what best defines      promising, the industry, at large   solutioning & deployable devices.
        Digital Rhombus Studios. “We         is in its teething phase challenged   We are constantly creating and
        are creators, in the way that the    by an acute lack of ecosystem and   identifying business use cases
        audience lives within the world      a prohibitive cost of entry into    across multiple industry segments.
        that we design &create for them.     the business. Distribution of VR    Strategically, we work with existing
        We offer a plethora of world-class   content is also challenged with     and new partners both within India
        media related and AR/VR/MR           viewing HMD’s still being clunky    and internationally, with partners
        services,” says Samir. “Intrinsically,   and expensive. But, because the   in Europe, Canada and South East
        the cornerstone of Digital Rhombus   technology holds a lot of promise,   Asia,” says Samir Basak, Director,
        Studios is founded on passion        the viewing device manufacturing    Business Development & Sales.
        – passion for Virtual Reality!       industry is currently plush with
        To be successful in providing        investments resulting in a steady
        Virtual Reality based solutions, it   rise of a variety of HMD’s being
        is essential to have a (pardon the   released into the market at various
        pun) 360º understanding of the       price points based
        creative and technical aspects
        of imaging,
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