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InRootz:

We Create Stories and Digital Content That Reveal What Is Unique and Special
About A Place, Inspiring People to Plan Their Indian Culture and Heritage Trips
“ is a passionate entrepreneur

and visionary with 18 years of

INROOTZ IS LOOKING experience in the ICT Industry.
He has worked through the
TO ADDRESS THE length of the industry spectrum

COMPLETE CYCLE in various capacities including
R&D, product management,
FROM HOW PEOPLE design, implementation and IT
GET INSPIRED, administration.
PLAN, BOOK AND He worked for a telecom based

EXPERIENCE TRIPS Value added services company for
more than a decade before taking
BASED ON THEIR the entrepreneurial plunge and
CULTURAL CURIOSITY founding Inrootz.
AND PERSONAL Phanindra has an avid interest

CONTEXTS Phanindra Kumar Vemanapalli in photography and spends a lot
of his time travelling through
” Founder India capturing interesting visual
palettes of wildlife, people and
culture. He has a deep burning

nrootz is an Indian startup VR technology gives travellers the desire to showcase Indian culture
and heritage using the digital media,
operating in travel, media and chance to sample their next holiday through a platform to rediscover
Ie-commerce. We create stories destinations virtually, leaving Indian roots.
and digital content that reveal them eager to visit the place in
what is unique and special about a real life. The closer you get to a VR Market Is Going To Get Big
place, people and its culture. destination the more excited you are VR is often, mistakenly, seen as a
We inspire people to plan their to buy it. passing trend since there has not
trips to explore Indian culture and InRootz is looking to address the been much demand for VR devices
heritage by creating awareness of complete cycle from how people get and proliferation of content too
authentic experiences through our inspired, plan, book and experience remains low.
innovative technology and social trips based on their cultural curiosity In India, the issue of network
media first approach. and personal contexts. Inrootz connectivity also affects the uptake
The travel industry is on the verge brings users the best of local culture of VR, since this is one place where
of virtual reality revolution. VR and virtual experiences for 58+ we don’t want lags or low quality.
is an innovation that will change locations in India. Video Content However both data connectivity and
the travel Industry. Inrootz has generated more than 3 million content generation is getting better.
was formed with a mission to Views & 50K + Users Social Media For businesses and institutions to
inspire the travellers by offering Following. remain connected with audiences,
best in class experience for Visionary behind the Company VR will play a huge role in the
exploring India with the unique future.
authentic digital content. The Phanindra Kumar Vemanapalli Virtual Reality is a Fad?

30 December 2019